Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Boohoo’s share price just crashed 15%. Is it time to sell?

Boohoo’s share price just tanked on the back of a disappointing set of H1 results. Were the results that bad? Edward Sheldon takes a look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fast-fashion retailer Boohoo (LSE: BOO) have delivered disappointing returns. Yesterday, Boohoo’s share price fell more than 15% after the company posted its half-year results. Over the last year, the stock’s fallen 40%.

Here, I’m going to take a look at yesterday’s results. I’m also going to look at whether, as a shareholder, it’s time for me to sell.

Why Boohoo’s share price crashed

I can see why the share price crashed after yesterday’s H1 results. There were quite a few negatives in the report. For a start, revenue for the six months to 31 August was only up 20%. This is low for Boohoo. Last year, the group posted 45% growth in H1 revenue. The year before, it posted 43% growth.

Then there was a 20% drop in adjusted profit before tax. Last year, Boohoo delivered an increase of 53%. The year before, the increase was 45%. The group said that profitability was impacted by “a number of cost headwinds driven by short-term factors largely relating to the pandemic” as well as its investment as it scales up its newly-acquired brands. It noted that shipping costs were “materially higher.”

Additionally, Boohoo said adjusted EBITDA margins for the full year are now expected to be 9-9.5%, compared to previous guidance of 9.5-10%. This is due to ongoing investments across its technology, offices, and infrastructure.

Optimistic about the future

But there were some positives in the H1 report. For example, the group said it had recently seen a re-acceleration in the rate of growth compared to that achieved in Q2 and that it expects full-year sales growth of 20-25%. This implies sales growth of 20-30% in H2.

The group also kept its medium-term targets unchanged. It’s targeting sales growth of 25% per annum and an adjusted EBITDA margin of 10%.

Finally, management was optimistic about the future. “We remain extremely confident in the group’s future growth prospects,” said CFO Neil Catto.

Boohoo shares: my move now

While Boohoo’s H1 results were disappointing, I’m going to hold onto my shares for now. Boohoo’s still a relatively young company so revenue and profit growth is going to fluctuate at times.

Looking at the results, I don’t see any major red flags. Investment costs to support growth are very normal for a young company. And many of the Covid-19 issues the company is facing, such as higher transportation and logistics costs and higher levels of returns, are impacting a lot of companies in the industry including major players like Nike.

It’s worth noting that Boohoo believes these issues will normalise in the medium term on the back of infrastructure investment and automation.

It’s also worth pointing out that over the last two years, Boohoo’s grown its revenue 73% and doubled its market share in the UK and the US. So it’s definitely heading in the right direction.

And looking ahead, there are reasons to be positive. Realistically, the world’s still very much in the early stages of the reopening process. As social activities (events, travel, etc) pick up, demand for fashion should rise.

Of course, there are risks to be aware of. For example, inflation could stick around for longer than expected, putting further pressure on profits.

I’m comfortable with the risks though. I expect Boohoo to continue growing in the years ahead so I’m going to hold onto my shares.

Edward Sheldon owns shares of boohoo group. The Motley Fool UK owns shares of and has recommended Nike. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »