The stocks to buy in another stock market crash

Another stock market crash could be imminent and Stuart Blair is prepared. He looks at the stocks he’ll buy if it does happen.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There is always the possibility of a stock market crash, and the threat seems more elevated at the moment. This means that I am already planning the stocks I’d buy if it does happen.

Reasons for another stock market crash

There are several reasons why a stock market crash could be imminent. For example, recent data shows that inflation has risen to 3.2%, significantly higher than the Bank of England’s 2% target. Such high rates of inflation are often bad for stocks. This is because it may prompt the BoE into raising interest rates to get inflation under control. Such a move would make it more expensive for companies to borrow, while investors may also move their money from stocks to a savings account.

There are also fears that the UK economy is slowing down, mainly due to worker shortages and supply chain issues. In fact, in July, the country’s GDP only grew 0.1% despite the removal of the majority of Covid-related measures. The current high number of coronavirus cases may also slow the economy down, especially if a winter lockdown is required. In fact, it’s this prospect of a winter lockdown that I believe could trigger a stock market crash. 

Although a stock market crash is by no means something I wish for, I also view it as a great opportunity to buy stocks on the cheap. This means that I’m currently keeping spare cash aside to capitalise on such a pullback. These are the stocks I’ll be especially interested in.

Defensive stocks

Defensive stocks are those that should continue to provide dividends and stable earnings, no matter the state of the economy. This is because they often provide necessities. As such, when these stocks fall back, I believe it is a great time to buy them on the dip.

My favourite example of a defensive stock is the drinks giant Diageo. With a drinks portfolio of over 200 brands, enjoyed in around 180 different countries, this company clearly has significant consumer loyalty. Throughout the pandemic, it has also generated strong profits. As such, this is a stock I’d snap up more of in the case of another stock market crash.

Supermarkets are also considered essential, and Tesco is my favourite supermarket stock to buy. This is due to its dividend yield of around 4%. Due to consistent earnings, and its essential nature, it is extremely unlikely that this dividend would be cut. Therefore, I’d also add this defensive stock to my portfolio.

Buy stocks when they’re down

In the stock market crash in March 2020, I bought several stocks that were heavily affected by the pandemic, yet also had the balance sheet strength to survive. These included National Express, Barclays, and Aviva. This has proved very successful, as each has managed to make decent recoveries.

As such, in the case of another stock market crash, I’ll use it as an opportunity to buy similar companies on the cheap. It’s imperative that these companies have sufficient balance sheet strength though, otherwise there is the risk of being left with nothing. A few examples that interest me include Bellway and M&G.

Stuart Blair owns shares in Aviva, Barclays, Diageo and National Express. The Motley Fool UK has recommended Barclays, Diageo, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »