The Amazon share price slumps. Here’s what I’d do now

Rupert Hargreaves explains why he thinks the falling Amazon share price could offer potential for long-term investors seeking growth.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Amazon (NASDAQ: AMZN) share price has slumped in value over the past few weeks. Since reaching an all-time high of around $3,731 at the beginning of June, the stock has fallen back to around $3,200. That’s a decline of 14%.

Following this performance, the stock has returned just a 0.4% since the beginning of the year. And over the past 12 months, shares in the e-commerce giant have fallen around 3%, underperforming the primary US stock index, the S&P 500, by around 26%, excluding dividends. 

I think this could be an opportunity. The stock has fallen even though Amazon, one of the pandemic’s biggest winners, has reported an improving fundamental performance.

Is the Amazon share price on offer?

Over the past 12 months, shares in the e-commerce giant have fallen 3%. However, its revenue has increased 27% year-on-year during the same timeframe, and net income has increased 48%. 

The coronavirus pandemic has accelerated the shift towards online shopping. As one of the biggest and most efficient online retailers in the world, Amazon has benefited disproportionately.

While there are some signs consumers are going back to previous shopping habits as economies reopen, I think it’s unlikely the economy will ever return to pre-pandemic trends.

This is a view echoed by other online retailers such as Next and Ocado, with the majority of their consumers seeming to have changed their habits for good. 

Amazon’s financials do provide some evidence of the above trends. While revenues increased nearly 30% year-on-year in the second quarter, in the same period a year ago revenues jumped 40%. 

I think this is the reason why the Amazon share price has underperformed recently. The company’s growth has slowed, and this has spooked investors. 

The stock is currently selling at a forward price-to-earnings (P/E) multiple of nearly 48. That’s relatively high. To sustain this high valuation, the company’s breakneck growth will have to continue. If growth slows substantially, the stock may end up becoming too expensive, and investors may move on to other opportunities.

Based on the recent performance of the Amazon share price, it looks as if they already have. 

Growth slowdown

The question is, is this trend here to stay? In the short term, I think it could be. Amazon’s growth has been nothing short of outstanding during the past couple of years, and it may struggle to maintain this growth in the years ahead. 

However, I don’t think that means the business will stop growing. Amazon has always been incredibly successful at investing group profits back into new growth projects. These projects have gone on to become multi-billion dollar organisations in their own right, such as the firm’s advertising division

This innovation leads me to conclude that while Amazon’s growth may come off the boil in the near term, in the long run, the enterprise still has tremendous potential. As such, I think the recent decline in the Amazon share price could present an opportunity. I’d buy the stock for my portfolio today. 

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon and Next. The Motley Fool UK has recommended Ocado Group and has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »