3 shares I’d buy in a stock market crash

Christopher Ruane reveals three UK shares on his watchlist he would consider buying for his portfolio during a stock market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The markets have been nervous lately. Everything from vaccine resistance worries to US monetary policy has been feeding into a jittery stock market on both sides of the pond. As an investor, I think a stock market crash could present me with a good buying opportunity. I don’t know if the stock market will tumble any time soon, but I am prepared in case.

Here are three shares on my watchlist I will consider buying if they slump during a stock market crash.

Yield on sale

One of the highest yielding FTSE 100 shares is British American Tobacco. Currently the dividend yield is 8.0%. On top of that, the company has an attractive record of raising its dividend. It has done so every year this century.

No dividend is ever guaranteed, however. Risks include a large debt pile, and declining cigarette use in many markets. That could hurt both profits and revenues. On the bullish side, I like the company’s massive cash flows, which are helpful in supporting the dividend.

As last year showed, an economic downturn isn’t necessarily very damaging to the company’s sales. So, if the shares are marked down as part of a wider stock market crash, I would consider adding to my position.

Financial services pick

Even at the current share price, insurer Legal & General yield 6.7%. But that’s after the share price rose 15% over the past 12 months. In fact, it’s 48% higher than the lows it touched during that period.

If I had managed to buy the shares then, at 176p, I would now be looking at a double-digit yield. Market timing is difficult, and it’s impossible to call a bottom with any certainty. But I will be keeping an eye on the Legal & General share price in the event of any stock market crash, in case an attractive entry point opens up.

With a strong brand, and buoyant customer demand, I see continued bright prospects for Legal & General. But one risk is pricing competition in the insurance market, which could eat into profit margins.

Stock market crash and Howdens Joinery

I like the Howdens Joinery business as I think demand for timber and similar products should remain strong for years to come. The chain sells items which help housing construction, but also renovation. So it could continue to do well even if new housebuilding slows down. However, the Howdens Joinery share price has increased 75% in the past year. It is not nearly as cheap as it once was.

That is why I will be keeping an eye on the Howdens Joinery share price in the event of any stock market crash. If it tumbles to the sort of price it stood at on some days last year, I would consider adding it to my portfolio. However, one risk here is that any economic downturn that sends the stock market crashing could also lead to a tightening in consumer spending on household renovation. That could hurt sales at Howdens. 

Christopher Ruane owns shares in British American Tobacco. The Motley Fool UK has recommended British American Tobacco and Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Stock market correction: a once-in-a-decade opportunity to get rich?

Harvey Jones examines whether investors should take advantage of the current stock market correction to buy bargain-priced FTSE 100 shares.

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% and a yield of 7.9%! Is this REIT dividend champion now irresistible?

This real estate investment trust (REIT) has one of the highest dividend yields on the London Stock Market. Royston Wild…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Down 32% and with a P/E of 9.5, is this FTSE 250 share too cheap to ignore?

This FTSE 250 share is in freefall after slashing guidance for this financial year. But Royston Wild eyes a potential…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Why high oil prices could be good news for Lloyds shares

Jon Smith talks through the implications of elevated oil prices and translates that through to the potential impact on Lloyds'…

Read more »

Investing Articles

Lists of income stocks to buy almost never include this one — but with a forecast 8.2% yield, I think they should!

This FTSE firm, not always seen as an income play, has a forecast yield of 8.2%, underlining why it's one…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Aviva’s share price is down 13% to under £7, despite outstanding 2025 results! Time for me to buy more?

I think Aviva’s share price reflects an outdated view of the business, and that gap between perception and reality is…

Read more »