2 FTSE 100 value stocks to buy in July

Value stocks have made a huge comeback in 2021. Here, Edward Sheldon highlights two FTSE 100 value shares he’d buy today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the last decade, value stocks have generally been out of favour. This year however, they’ve made a big comeback. In the first half of 2021, many value stocks outperformed popular growth stocks, such as Apple and Tesla.

I’m not planning to load up on value stocks. That’s because many cheap stocks are cheap for a reason. That said, I think there are some great opportunities in this area of the market at present. Here’s a look at two FTSE 100 value stocks I’d be happy to buy for my portfolio today.

A top FTSE 100 value stock

The first I want to highlight is insurer Prudential (LSE: PRU). It currently sports a forward-looking price-to-earnings (P/E) ratio of 12.2, well below the median FTSE 100 forward-looking price-to-earnings ratio of 16.2.

The main reason I’m bullish on Prudential is that, shortly, it’ll be focused purely on Asia and Africa. At present, it still has some US operations, but this division is about to be demerged.

Asia and Africa offer an enormous opportunity for financial services companies like Prudential. It’s no secret that wealth is rising rapidly across Asia. What many people don’t realise however, is that Africa currently has one of the fastest-growing middle classes in the world. In the years ahead, the increase in wealth across these regions is likely to create strong demand for insurance and investment solutions. Prudential believes that once it has separated off its US arm, it can achieve sustained double-digit growth in embedded value per share.

There are a few risks to be aware of here. One is political uncertainty across Asia. This has impacted growth in recent years. It’s also worth noting that Prudential is considering a $2.5bn-$3bn equity raise once the demerger is completed. This would have a dilutive effect on the ownership percentage of existing shareholders.

But I’m comfortable with the risks. I see the long-term growth story here as very attractive.

32% upside? 

Another FTSE 100 value stock I’d buy today is DS Smith (LSE: SMDS). It’s a leading provider of sustainable packaging solutions. It currently has a forward-looking P/E ratio of about 14.3.

I’m bullish on DS Smith for a number of reasons. Firstly, the company looks set to benefit from the global economic recovery we are seeing right now. Higher levels of economic activity should translate to higher demand for packaging.

Secondly, DS Smith has significant exposure to the e-commerce industry (it’s a major supplier to Amazon). In the years ahead, the e-commerce industry is likely to experience significant growth. This should provide tailwinds for the FTSE 100 company.

Third, it should also benefit from the increasing focus on sustainability. “The growth drivers of e-commerce sustainability and plastic-free packaging have accelerated over the last 12 months and we are very well placed to capitalise on this growth,” the company advised recently.

One risk to be aware of is supply chain challenges. Currently, cardboard isn’t making its way back to recycling plants quickly enough (because so many deliveries are being made to homes). As a result, there’s a shortage of raw material. Inflationary cost pressures (energy, transport, labour, etc) are also a risk.

Overall however, I think the stock’s risk/reward profile is attractive. It’s worth noting that in late June, analysts at JP Morgan raised their price target for DS Smith to 557p – 32% above the current share price.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. Edward Sheldon owns shares of Amazon, Apple, DS Smith, and Prudential. The Motley Fool UK owns shares of and has recommended Amazon, Apple, and Tesla. The Motley Fool UK has recommended DS Smith and Prudential and has recommended the following options: long January 2022 $1,920 calls on Amazon, long March 2023 $120 calls on Apple, short January 2022 $1,940 calls on Amazon, and short March 2023 $130 calls on Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »