2 cheap shares I’d buy in July

These two cheap shares, one well known and one more under the radar, could be set for share price growth, Andy Ross believes.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These two cheap shares, one well known and one a bit more under the radar, could have strong share price growth in July and beyond.

A cheap insurance share

The first stock I’m looking at is Aviva (LSE: AV). It’s been going through a pretty aggressive turnaround with many international businesses sold off. Management is now focusing on the leaner (hopefully more profitable) business in the UK, Ireland and Canada.

On many value measures, Aviva looks cheap. Even after a solid share price rise over the last 12 months. The forward P/E is only eight. Although one caveat is that this makes it exactly the same as Legal & General, which is a broadly similar company, so that cheap P/E isn’t unusual.

The price-to-sales ratio is 0.35 and price-to-book is 0.84. With these ratios being well under one, it tells me as an investor that Aviva still appears to be a cheap share.

When I look at the recovery in the business, there’s the potential for strong dividend growth in the future. In 2021 the dividend is expected to grow by 75%. These figures are flattered by the 2019/20 financial year dividend cut. Nonetheless I think it’s a positive sign from the new Aviva.

In July the shares could rise in anticipation of August’s half year results, which should show Aviva’s progress and factor in the recovery from Covid-19. The big opportunity though, in my opinion, is to hold these shares longer term.

I’m considering adding Aviva to my own portfolio, based on the value and a growing dividend. 

Could the share price fall?

Of course the share price of Aviva, despite all the good work, could fall. The expected benefits of becoming smaller may not materialise long term. The UK economy could struggle and being more reliant on it, so in turn could Aviva.

Insurance is also a competitive market where it is hard to get customer loyalty, this could make growth harder to come by as could rules on penalising loyal customers, introduced in the UK recently. 

Low P/E + high yield = attractive?

Smiths News (LSE: SNWS) is a cheap share that’s less well known than bigger, consumer-facing company, Aviva. Yet for a value-inclined investor like me, it could have a lot of potential to provide useful returns within a balanced portfolio.

It’s a newspaper and magazine distributor, a business that may be in decline due to consumers switching to digital. However, the same has been the case for cigarettes for decades. Sometimes change is more incremental than the headlines would suggest. Good management can still eke out profits by focusing on costs and potentially new growth opportunities. 

When I look for cheap shares, Smiths News often comes up. That’s because the forward P/E is only four. That’s incredibly low. Together with a dividend yield of 5%, this appeals to both my value and income instincts.

However, as with any cheap share, there’s a risk it’s a value trap. So the shares could go even lower, even though they’re already priced very cheaply. Investors may fret about the decline of the newspaper business, which could hold back, or limit, any share price recovery.

Overall though, Smith’s News is a cheap share I’ll be keeping an eye on in July. I may even add it to my portfolio given the combination of low P/E and high dividend yield.

Andy Ross owns shares in Legal & General. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

At a forward P/E of 17, is Nvidia stock now a screaming buy?

Stephen Wright outlines why Nvidia stock could be better value now than it has been in a long time, despite…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT to name the most undervalued share on the UK stock market. Here’s what it said…

Always on the lookout for value shares to add to his portfolio, James Beard turned to a well-known artificial intelligence…

Read more »

High flying easyJet women bring daughters to work to inspire next generation of women in STEM
Investing Articles

Are easyJet shares easy money at 425p?

While other airline stocks have soared since the pandemic, easyJet shares have remained grounded. Is the share price set for…

Read more »

Portrait of a boy with the map of the world painted on his face.
Investing Articles

1 high-flying investment trust to consider for a Stocks and Shares ISA

Ben McPoland thinks this lesser-known trust is worth exploring for investors wanting geographic diversification inside a Stocks and Shares ISA.

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

Up 300% from their pandemic lows, has the easy money been made on Lloyds shares?

Investors who bought Lloyds shares at their Covid lows got 15% of their investment back in dividends last year. But…

Read more »

ISA coins
Investing Articles

The ISA deadline’s almost on us! Here’s a last-minute FTSE 100 share to consider

Investors have just a month to max out their Stocks and Shares ISA allowance for the 2026 tax year. Here…

Read more »

Young Caucasian man making doubtful face at camera
Dividend Shares

Down 24% in 10 months, Greggs shares are baking bad!

After a turbulent 2025, Greggs shares continue to bounce around this year. But with the stock trading at levels seen…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »