UK shares: should I buy Dr Martens and Halfords?

The Dr Martens share price is falling after the footwear company’s first set of results since its IPO. Roland Head takes a closer look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Well-known UK brands Dr Martens (LSE: DOCS) and Halfords (LSE: HFD) have both published annual results today. The market reaction to the numbers from these UK shares is mixed. The Dr Martens share price is down nearly 10%, while Halfords is unchanged.

Both companies appear to have traded strongly during the last year. But it looks as though the outlook for the year ahead may be less certain. Should I consider buying these shares today, or are these popular stocks already fully priced?

Dr Martens: profits up 34%

Today’s numbers are the first set of results from this popular fashion footwear brand since its IPO in January. The headline figures look impressive to me. Sales rose by 15% to £773m, while adjusted pre-tax profit was up 34%, to £151.4m.

The group’s underlying operating profit margin for the year was an impressive 25%. This suggests to me that the Dr Martens brand still has strong pricing power. That’s a feature I look for when I’m investing in consumer stocks.

Dr Martens shares are trading at a price of about 450p, at the time of writing. Last year’s earnings came in at 11.6p per share, so this UK share is valued on around 39 times earnings.

To justify paying this much for DOCS shares, I’d need to be confident the strong growth seen last year will continue. Broker forecasts suggest sales could rise by 17% this year, driving a 40% increase in earnings.

That would be impressive, but I’m not sure how sustainable this rate of growth might be. My concern with this business is that it’s only just been floated on the public markets. In situations like this, I always ask myself why the private equity owners chose to sell — what do they know that I don’t?

On balance, I think that Dr Martens’ share price is probably high enough at the moment. I’d like to learn a bit more about this business before deciding to invest, so I won’t be buying just yet.

Halfords: a top UK retail share?

Lockdown living caused demand for bicycles to surge last year. Halfords’ revenue rose by 14% to £1,292.3m during the year to April, while the firm’s pre-tax profit climbed 72% to £96.3m.

This growth was driven by a 54% increase in like-for-like sales of cycling equipment, which easily offset a 12% drop in motoring-related sales.

I wouldn’t normally expect this kind of growth from a large, store-based retailer. But even before the pandemic, CEO Graham Stapleton was doing a good job of positioning Halfords to take advantage of trends such as electric bikes.

Stapleton says sales growth has remained positive this year and he expects to continue gaining a bigger share of the market. However, serious supply shortages of some cycling products mean that stocks are lower than usual, which could limit growth.

The company also says it’s hard to predict a return to normal trading patterns, given the ongoing Covid-19 restrictions in the UK.

Broker forecasts suggest Halfords’ earnings will fall over the coming year, returning to more normal levels. That puts this UK share on 16 times forecast earnings, with a dividend yield of 2.2%. I don’t see much obvious value here, so this is another situation where I’ll be staying on the sidelines.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need  specialist skills or knowledge to give themselves a…

Read more »