The Dunelm share price has climbed 25% in 2021. Here’s what I’d do now

The Dunelm share price has been volatile over the past five years, gaining in the past year. Performance in 2021 is looking good, so should I buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Dunelm (LSE: DNLM) is up 25% so far in 2021. A trading update Wednesday helped, giving the shares a 5% boost by midday. The Covid-19 crash had sent the stock plunging in March 2020. But since a low that month, the Dunelm share price has more than doubled.

Looking back further, it seems investors have had a love/hate relationship with the home furnishings retailer. Over the past five years, there’s a 60% gain, but that’s been down to the second half of the period. Prior to that, the Dunelm share price had been in a bit of a slide from its previous high-flying growth spurt.

Dunelm does seem to be back in favour now, though. The latest update covers the first seven weeks of the fourth quarter (from 28 March). There’s not much point comparing with the same period last year, because of the devastating effect of the pandemic on the retail sector. Instead, the company said: “Total sales increased by 59% on a 2-year basis against the equivalent period in FY19 (noting that stores were closed in the comparative FY20 period).”

Longer-term trends?

This is a very short period, however, and maybe it’s due to a short-term post-lockdown rush? Still, the update looks promising to me. And judging by the Dunelm share price reaction, the market likes it too. But I’m wary of reading too much into it at this unusual time. I reckon it could take another year or so to see where the longer-term trend might be heading.

This year, at least, should be good. And it will be, partly thanks to growth in the company’s online offerings. Dunelm reckons that “full year profit before tax (PBT) will be significantly ahead of the latest range of analysts’ expectations.” The firm anticipates a figure “in excess of £148m.”

I’ve considered buying Dunelm in the past, but I’d thought the shares had become a bit overvalued. So how’s the valuation looking now, based on the latest prognosis? If EPS beats the 2019 PBT figure by the same proportion, it should come in around 60p. On today’s Dunelm share price, that suggests a P/E multiple of around 25 to 26. I see that as high for a retail stock, with the FTSE 100 long-term average being closer to 14.

Dunelm share price growth factor

The valuation appears to factor in a fair bit of future earnings growth, which I guess is to be expected. And by the standards of some growth shares, the Dunelm P/E could look pedestrian. But will that growth happen? Prior to the latest update, analysts had earnings growth of 23% on the cards for 2022. If that comes good, it would drop the P/E to around 21. I do wonder if that might still be a bit rich.

Overall, Dunelm is on my list of potential growth buys. We should have a further trading update in July, with results due in September. Those should help maintain interest in the Dunelm share price for the next few months. But I can’t help wondering if we could see a bit of a sell-off after that and maybe better buying opportunities to come?

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Is now a good time to start investing in the wealth-building stock market?

The stock market is a battle-hardened builder of wealth long term. But with risks mounting, is now a good time…

Read more »

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

See the income from investing a £20k ISA in this UK stock before it goes ex-dividend on 9 April

Harvey Jones says this UK stock offers one of the highest yields on the FTSE 100. Investors need to act…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

What’s going on with the AstraZeneca share price now?

Dr James Fox explores the recent movements in the AstraZeneca share price and evaluates whether it's still a good long-term…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This S&P 500 stock is down 30% and the CEO just bought $10m worth of shares

Insiders only buy a stock for one reason – they expect its price to go up. So, this S&P 500…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »