Can the ASOS share price keep rising?

Online fashion retailer ASOS just posted a great set of first-half results that showed a huge rise in profits. Will this boost its share price?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Online fashion retailer ASOS (LSE: ASC) posted a great set of first-half results this morning that showed a significant increase in profits.

Here, I’m going to take a look at those H1 results. I’ll also discuss what I think they could mean for the ASOS share price going forward.

ASOS: a huge rise in profits 

The H1 numbers from ASOS today are impressive, in my view. For the six months to 28 February, group revenue was up 25% at constant currency to £1,975.9m, while adjusted pre-tax profit leapt 275% to £112.9m. Diluted earnings per share (EPS) came in at 81.9p, up 198% year-on-year.

At the end of the period, the company had a net cash balance of £92m versus net debt of £164m at the same time last year.

Operational progress

Moving away from the headline figures, there were also plenty of other highlights in the interim results. For example, over the period, the company’s active customer base increased by 1.5m to 24.9m. That represents an increase of 6.4%. Meanwhile, in February, its websites attracted 248.6m visits during the month, up from 214.1m in February 2020. That represents growth of 16%.

In relation to the Topshop acquisition, ASOS advised the integration is progressing to plan and that costs are now expected to be around £10m and not £20m as previously advised. It also said it had seen “particularly strong growth” in US site visits following the announcement of the Topshop acquisition.

Additionally, ASOS said it launched its Truly Global Retail (TGR) system in March. It believes this new system will provide it with more accurate, relevant and timely information that will enable better decision-making, and greater agility.

Outlook

In terms of the outlook, ASOS said FY2021 expectations have increased in line with the first half performance.

Looking ahead, it said it’s well-positioned to capture demand for ‘event-led’ products when lifestyles normalise. However, the company retained its cautious view on the near-term consumer outlook due to Covid-19 uncertainty and “uncertain 20-something economic prospects.”

CEO Nick Beighton added: “Looking ahead, while we are mindful of the short-term uncertainty and potential economic consequences of the continuing pandemic, we are confident in the momentum we have built, and excited about delivering on our ambition of being the number one destination for fashion-loving 20-somethings.”

Can the ASOS share price climb higher? 

The ASOS share price has had a great run over the last year, rising about 170%. And looking at these strong H1 results, I think it has the potential to move even higher.

Currently, the consensus analyst earnings per share forecast for the year ending 31 August is 140.7p. Yet after delivering 81.9p in earnings in H1, I’d expect this figure to rise in the months ahead. This could boost the share price.

As for the valuation, I think it’s reasonable. Let’s say ASOS can generate EPS of 150p this financial year. That would put the stock on a forward-looking P/E ratio of about 38, which I think is fair given the company’s track record and future growth prospects.

Of course, I could be wrong about the ASOS share price. If shoppers return to the high street in droves after Covid-19 restrictions, ASOS sales and profits could take a hit. If this happens, the share price could fall.

Right now, however, I’m bullish on ASOS shares.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares in ASOS. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Dividend Shares

How a stock market crash could boost investors’ passive income by over 40%

Jon Smith explains how a continued fall in the stock market isn't always a bad thing, especially when it comes…

Read more »

Investing Articles

If an investor put £10k into Greggs shares one month ago, here’s what they’d have today

Greggs shares have had a tough year but Harvey Jones says they're notably cheaper as a result, while the dividend…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

The Phoenix share price jumps 7.5% on today’s results, but still yields a stunning 9.4%!

Harvey Jones put his faith in the Phoenix share price and this morning was rewarded with a 7.5% jump on…

Read more »

Investing Articles

What’s been going on with the Barclays share price?

The rising Barclays share price reflects confidence in management’s strategy to improve business performance and enhance shareholder returns.

Read more »

Investing Articles

Prediction: in 1 year, the IAG share price could reach as high as…

The IAG share price has almost doubled in the last 12 months, but can this momentum continue in 2025? Zaven…

Read more »

Investing Articles

Prediction: in 12 months, here’s where the Glencore share price could be…

The performance of Glencore’s share price has been lacklustre, to say the least. But could all that change over the…

Read more »

Investing Articles

See how much an investor needs in their ISA to earn a £499 monthly second income

Harvey Jones crunches the numbers to show how it's possible to build a long-term second income by investing in a…

Read more »

Investing Articles

I’m considering buying more of this struggling FTSE 100 stock

This FTSE 100 stock hasn't exactly set our writer's portfolio on fire during the time he's owned it. But Paul…

Read more »