Should I buy Boohoo shares in my portfolio?

Boohoo shares are in the limelight again. But not for the right reasons. Should I buy the stock now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sneaker shoes and arrows pointing in different directions on asphalt ground, choice concept

Source: Getty Images

Boohoo (LSE: BOO) shares have been the AIM-darling, especially during the pandemic when the online retailer has seen a surge in sales. But the company is in the limelight again and not for the right reasons. New slave labour allegations against Boohoo have been made, which I’ll cover in detail.

Will I be buying Boohoo shares now? No, and here’s why.

Latest allegations

Boohoo and its suppliers are facing the possibility of a US import ban due to allegations over the use of slave labour. In fact, Duncan Jepson, who runs the charity Liberty Shared, has claimed that Boohoo isn’t doing enough to stop forced labour in its suppliers’ Leicester factories.

There are now reports that the US Customs and Border Protection (CBP) has seen enough evidence to launch an investigation after petitions from the campaigning British lawyer.

If these allegations are true then I reckon there could be some severe implications for the company. If the US did block Boohoo’s products then its revenues would be hit. The company generates 20% of its sales from the region.

Boohoo’s reputation and investor confidence would also be hit. If the allegations are proven true, I’d expect the shares to fall significantly. Boohoo released a statement in response to the media commentary. The company stated it hadn’t been informed of any investigation by the CBP, and that it is confident that it’s meeting the CBP’s criteria on preventing forced labour. Boohoo also stated that it’s willing to work with any authority to provide assurance that its products meet the required standards.

Previous problems

I must admit, I’m not surprised over the latest allegation regarding Boohoo. But it makes me uncomfortable investing in the stock. The company has had its fair share of problems, which have yet to be resolved.

This isn’t the first time Boohoo has had slave labour allegations made against it. In 2019, it became the centre of  a scandal relating to exploitation of workers at its suppliers’ factories in Leicester. As a result, the company carried out a series of measures to reassure investors.

One of these measures included hiring Sir Brian Leveson in November 2020 to provide independent oversight of its ‘Agenda for Change’ programme. This initiative’s focus is on key areas such as corporate governance and supply chain standards.

However, I’m not convinced that the company is doing enough from a governance point of view. So I won’t be buying Boohoo shares for now. 

The CPB’s inquiry may confirm that Boohoo is complying with standards. But it makes me wary over investing in the shares in my portfolio.

Sales growth

I can’t deny Boohoo’s phenomenal revenue growth. I expect this to continue. The combination of its own brands along with the recent acquisitions should help boost sales. It recently purchased the Debenhams brand and website, but not its stores.

In its recent trading update, Boohoo expects full-year revenue growth to be between 36% and 38%, up from its previous guidance of 28% to 32%. I think this is very impressive.

But for me, I reckon the concerns over governance are an overhang on the stock. For now, I continue to monitor Boohoo shares.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Are Barclays shares trading at a 50% discount?

On some metrics, Barclays shares could be looked at as half price. Is this a fair way to look at…

Read more »

Landlady greets regular at real ale pub
Investing Articles

After toppling 11%, are Wetherspoons shares too cheap to miss?

Wetherspoons shares are sinking after a disappointing trading update on Friday (20 March). Is the FTSE 250 firm now a…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

2 S&P 500 tech titans to consider for a Stocks and Shares ISA 

Our writer sees a few blue chips from the S&P 500 that are worth considering for a Stocks and Shares…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

JD Wetherspoon’s share price takes a sobering 10% dip!

JD Wetherspoon's share price tanked today (20 March), after the pub chain published its latest results. James Beard reckons it’s…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

I asked ChatGPT when the Taylor Wimpey shares turnaround is coming and it said…

Taylor Wimpey shares have fallen a long way from all-time highs. Might a stunning recovery be on the cards for…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

My JD Wetherspoon shares just fell 12% in a day! Here’s what I’m doing

JD Wetherspoon shares just fell sharply on news of lower profits. But are these short-term challenges or is there a…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock price forecast: could we see $300 in 2026?

Nvidia stock has paused for breath recently. However, Wall Street analysts seem to believe that it’s just a matter of…

Read more »

Older Man Reading From Tablet
Investing Articles

How to shelter a SIPP from a nasty stock market crash

Edward Sheldon outlines some simple strategies that could help SIPP investors protect their wealth against an equity market meltdown.

Read more »