Cheap UK shares: 3 questions I’d ask to choose stocks with the highest returns

Cheap UK shares are tempting, but they aren’t always good investments. Manika Premsingh would ask these three questions to assess whether to buy them or not.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

All investors like great returns on their investments. And one of the most straightforward ways to achieve that is by buying cheap UK shares. Low priced shares allow us to buy a larger lot in one go, which can quickly double or treble the value of our capital.

I get the appeal, especially since there’s such a vast difference between the share prices of even just stocks in the FTSE 100 index. For instance, each share of Lloyds Bank costs around 35p, while each share of Flutter Entertainment costs almost £150.

But not all cheap UK shares are made equal. Unlikely as it sounds, some may actually end up making us lose capital. So I’d ask these three questions before buying them:

#1. Is the share price rising?

Some shares are cheap simply because their fortunes have taken a turn for the worse, and investors have little confidence in them. Consider the FTSE 100 supermarket J Sainsbury, which has a share price of £2.25. Not as low as Lloyds Bank, but it would still be counted among cheap UK shares, at least in the FTSE 100 index. 

Even though 2020 hasn’t been a disaster for SBRY, whose share price has risen in the second half of the year, it’s still quite low compared to past years. These are tough times for retailers and SBRY is one of them, whose financials aren’t looking great either. From a long-term investment perspective, I feel unsure about SBRY too. I don’t know how far and how fast this share is going to go. In fact, I think there’s risk of it falling further. 

#2. If yes, is it rising faster than the pricey stocks?

Not all cheap UK shares are so for all the wrong reasons, however. Sometimes, high growth stocks can come in the category too. A recent example is the FTSE 100 British Airways owner, International Consolidated Airlines, whose share price plunged because of Covid-19. On average, it was on the rise in the five years before that.

And even now, it has made some smart gains in November’s stock market rally that followed the Covid-19 vaccine development. Its share price is up more than 50% since then. While many other stocks have made gains since then too, as would be expected in a rally, this increase is far superior to what many others have seen. It’s enough for me to sit up and take notice. 

#3. Does the cheap UK share pay a dividend?

Not all is lost, however, if a cheap UK share isn’t either growing faster than others or not growing at all. If there’s still a healthy dividend yield in the mix, investors can still make some gains. 

Consider the insurance provider, Legal & General. Its share price pre-stock market crash was largely flat on average, but it has a huge dividend yield of 6.9% right now. And after the crash, its price is actually rising again. I think it can be a good buy to generate a passive income. 

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK owns shares of Flutter Entertainment. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »