Is the turnaround at Purplebricks a stock opportunity for 2021?

Why I’m tempted to pick up a few of the shares to hold for the long term to see if Purplebricks can succeed with its rebooted growth strategy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Challenger estate agency business Purplebricks (LSE: PURP) is emerging with something it hasn’t seen before: earnings. The company’s troubled history has been characterised by big losses until now.

So, is it time for me to buy shares in Purplebricks to benefit from the turnaround under way? And will the business go on to become the disrupting growth story investors such as Neil Woodford always hoped it would become?

Purplebricks’ improving finances

Today, the company reported on the six months of trading to 31 October. Revenue declined by 6% year on year. But there was an improvement in operating cash inflow before changes in working capital. The figure came in at £4.1m, which is a vast improvement on the £8.8m cash outflow suffered a year earlier. On top of that, Purplebricks posted earnings per share from continuing operations of 1p compared to a loss of 1p a year earlier.

The firm reported in July the disposal of its Canadian operations for cash proceeds of around £35m. And that completed the retreat from an ill-conceived international expansion programme. The move has “considerably strengthened” the cash position with net cash on the balance sheet increasing to almost £76m. That compares to a balance of £31m on 30 April.

I reckon the cash performance of the business works as a good indicator of its underlying health. And today’s news encourages me. The lack of borrowings and a healthy net cash position is one of the strengths of the investment proposition. I think it’s a decent platform upon which the company can build its future growth.

Meanwhile, the directors strengthened its leadership team recently with the appointments of new Chief Digital and Chief Marketing Officers. And there have also been other new hires “across the business” aimed at ensuring the company can deliver its “digital transformation program.” 

Purplebricks has been saying for some time that it‘s a technology-led estate agency business. The directors reckon there’s “clear evidence” customers are shifting towards apps and tech-based alternatives when shopping for a property. It seems Purplebricks is determined to be at the forefront of businesses adapting to changing patterns of consumer behaviour.

Exceeding expectations

Looking ahead, the company said there are reasons to remain cautious on the economic outlook. However, the directors expect adjusted EBITDA for the full year to “exceed the upper end of the current range of consensus.

Meanwhile, despite the pandemic, the trading environment for all estate agents appears to be buoyant right now. However, I’m a little cautious about the cyclical nature of the industry. And because of that, I reckon the company’s valuation looks quite full.

With the share price near 76p, the forward-looking earnings multiple for the trading year to April 2022 is around 33. That drops a bit if I account for the firm’s cash pile. I’m tempted to pick up a few of the shares to hold for the long term to see if Purplebricks can succeed with its rebooted growth strategy in 2021 and beyond.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »