UK shares tipped to “perform well” in 2021! I’d buy this cheap FTSE 100 stock for my ISA today

With UK share prices tipped to rebound in 2021, here’s a cheap FTSE 100 stock I’m thinking of adding to my Stocks and Shares ISA right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

UK share prices might have rallied in recent weeks on solid Covid-19 vaccine news. But in my opinion there are still plenty of top stocks that are trading much too cheaply today. And this gives bargain hunters an exceptional investing opportunity.

The boffins over at UBS agree that UK shares look pretty undervalued right now. They explain that “the UK is currently our most preferred equity region” as Britain benefits “from a relatively high exposure to stocks and sectors that have so far lagged the recovery”.

Even in a no-deal Brexit scenario, UBS says that “we expect the UK market, which trades at a discount to global stocks, to outperform whatever the outcome”. Indeed, it said that while corporate earnings might not recover to their pre-pandemic levels until 2022, this is more than reflected within current valuations and that it expects British stock to “perform well”.

macro shot of computer monitor with FTSE 100 stock market data in trading application

I myself have gone bargain hunting for UK shares during the economic meltdown of 2020. And despite the stock market rally of recent months, plenty of top stocks still look quite undervalued. Let me talk you through one dirt-cheap stock I’m thinking of adding to my Stocks and Shares ISA.

A bargain-basement beauty

Discount retailer B&M European Value Retail (LSE: BME) has seen its share price perform strongly in 2020. It’s actually 18% more expensive than it was on January 1. Yet on paper, the FTSE 100 share still looks dirt-cheap at today’s levels. City analysts reckon earnings here will double in the fiscal year to March 2021. And this leaves B&M trading on a low price-to-earnings (P/E) ratio of 13 times.

Retailers that offer their wares at market-beating  prices always thrive in difficult economic times like these. Fortunately for B&M, it appears that the downturn in the UK could last long after the current financial period has ended too. Office for National Statistics data today showed domestic GDP growth slowed to 0.4% in October from 1.1% in September.

The disappointing result has fed speculation that economic conditions won’t return to pre-pandemic levels until 2022 at the earliest. And the recovery could take even longer than this should last-minute talks to avoid a no-deal Brexit flounder.

A top UK share for these turbulent times

In early December’s trading update B&M said that it had enjoyed “a strong start” to the second half of the financial year. It said that customer numbers had grown in the first nine weeks and that like-for-like sales were running ahead of the first half. And as a consequence, the company raised its estimates for full-year adjusted EBITDA to a range of £600m to £650m. This compares with the analyst consensus forecast of £571m.

This share has a history of upgrading its profits forecasts. And this suggests that it could provide even better value than I suggest here. I see B&M as the perfect share for these uncertain times. And I’d happily buy it in my Stocks and Shares ISA today and hold it for years as store expansion continues.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended B&M European Value. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two mid adult women enjoying a friends reunion city break for the weekend in Newcastle upon Tyne, England.
Investing Articles

Why did this FTSE 250 growth star just plunge 14%, and is it cheap now?

The FirstGroup share price has been one of the brightest stars in the FTSE 250 over the past five years,…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Why did the ICG share price just jump 10%+ to lead the FTSE 100?

Strong first-half results combined with a new strategic partnership might have just made the ICG share price outlook a good…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

For how long might the Imperial Brands dividend keep growing?

Tobacco firm Imperial Brands has raised its interim dividend today and yields well above the FTSE 100 average. Should our…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

FY results cap another great year for the Imperial Brands share price!

Imperial Brands confirms its status as a high-yield FTSE 100 income stock, after another year of share price and dividend…

Read more »

piggy bank, searching with binoculars
Investing Articles

Is IAG’s share price too cheap to ignore after an 11% drop following Q3 results?

IAG’s share price fell following its Q3 results, which may mean the stock now looks cheap to some. But do…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

Below £1 now, Vodafone’s share price looks undervalued to me anywhere up to £2.76

Vodafone’s share price has risen a lot over the past year, but Simon Watkins believes there's still a huge gap…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

I’m targeting £26,515 a year in retirement from £20,000 in this passive income gem!

£20,000 invested in this passive income star could make me an annual dividend income of £26,515 on its current 9%…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

I asked ChatGPT to build a stunning second income in an ISA from UK dividend stocks and it said…

Harvey Jones wants to build a second income for his retirement by investing in a balanced portfolio of FTSE 100…

Read more »