3 reasons I’d start investing in FTSE 100 shares today

With the FTSE 100 index on a roll, it can be intimidating to buy shares now. But now is as good a time as any other, says Manika Premsingh.  

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock markets are on a roll. The FTSE 100 index has seen a sharp rise this month. If you are wondering whether you missed the investing boat, let me share a story. It took me a good few years after I first started tracking the stock markets to actually start buying shares. 

The reason for this was my hesitation — when the markets were rising, I was afraid they’ll start falling. When they were falling, I was afraid they’d fall further. But that was only while I thought of all publicly listed companies as my playing field. 

The minute I started focusing solely on large and financially stable companies, it became obvious that with some judgment, good advice, and patience, earning healthy returns was a far more straight-forward process than I had initially believed. 

#1. FTSE 100 investing is a long game

This is the first reason to start buying FTSE 100 shares today, which, more often than not, belong to companies with great credentials. Of course, it’s always better to buy them when they are priced low, as they are likely to be in a stock market crash. But even if that’s not the case, I’d focus on these high-quality stocks anyway, given their potential. 

In another article today I talk about the multi-commodity miner, Anglo American in a similar context. Despite a dip during the stock market crash earlier the year, AAL has given double-digit returns over the past two years. Of course, for a commodity company, the health of the global economy is an important aspect to consider. If the economy is weakening, demand for metals will collapse and vice versa. 

#2. Accelerated growth is afoot

Which brings me to the second point. The global economy has been in shutdown mode for much of 2020. But things have already started looking better, which explains the improvement in AAL’s fortunes as well. As growth bounces back to at least 2019 levels, I reckon that FTSE 100 stocks will continue to gain. 

Moreover, some sectors are poised to be bigger long-term gainers than others. I’m bullish on e-marketplaces like Ocado and Rightmove. While other companies have become a shadow of their former selves, Ocado has strengthened. In other words, the coronavirus accelerated the inevitable shift towards online shopping. 

Rightmove’s share price saw a sharp dip in share price in March, but that is all but forgotten now. The real estate marketplace has been supported by the government’s fiscal stimulus. Stamp duty waivers have amped up housing market sales, helping the property sector. But even otherwise, it was only a matter of time before RMV became a bigger player in the real estate technology space. 

#3. Non-trivial passive income

Lastly, even if we are investing for capital growth, FTSE 100 shares’ dividend yields may still be non-trivial. In yet another article today, I talk about five such shares with over 5% yields. And that is during a bad year. Dividends are set to improve next year, which can add to your passive income if you start buying FTSE 100 shares today. 

Manika Premsingh owns shares of Ocado Group and Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »