Cheap shares: This quality stock has missed the FTSE 100’s 15% rally. I’d buy it today!

The FTSE 100 is having a great November, leaping 15% so far. This high-quality stock has been left behind, so I’d buy these cheap shares today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

What a month it’s been for UK shareholders, with stocks surging pretty much across the board. The FTSE 100 has soared during November, setting this up to be a record month for the index. As I write, the Footsie hovers just below 6,415 points, up a whopping 840 points (15%) since Halloween.

That’s the sort of gain I’d expect over two years or so, not a single month — and it’s been driven by good news coming from the US election and Covid-19 vaccine producers. Nevertheless, it’s been a grim year for the FTSE 100, with the index slumping 15% in 2020.What’s more, this recent rally hasn’t lifted all shares. Here’s another of my favourite stocks that has been pushed into ‘cheap shares’ territory.

Unilever is a global giant

Yesterday, I wrote about Reckitt Benckiser, a quality British business whose cheap shares have fallen by a fifth (20%) since their late-July high. Today, it’s the turn of another FTSE 100 heavyweight, RB’s biggest UK rival Unilever (LSE: ULVR). RB is a £47.9bn giant, but Unilever is an absolute beast in comparison, with a market value of £114.5bn. Indeed, Unilever’s rise in 2020 has catapulted it to become the biggest member of the FTSE 100 by market value.

Like RB and Royal Dutch Shell, Unilever is a highly successful Anglo-Dutch company. Currently, Unilever has dual headquarters in London and Amsterdam, but is planning to relocate solely to London later this year. Like RB, Unilever is a global leader in selling FMCG (fast-moving consumer goods) — the brands we all know and buy. Unilever’s product cupboard is second to none, containing over 400 brands, including Domestos bleach, Dove soap and body washes, Hellmann’s mayo, Knorr soups and stock cubes, Lipton tea, Lynx and Sure deodorants, Magnum and Ben & Jerry’s ice creams, and Persil laundry detergent. In short, look in your kitchen or bathroom shelves and you’re sure to find Unilever products. But I suspect its stock has been thrown into the ‘cheap shares’ bargain bin.

Cheap shares: This quality stock missed the November rally

As recently as 14 October, Unilever shares were riding high, hitting at a 52-week closing peak of 4,892p. That’s a far cry from when they plunged as low as 3,726p on 16 March, during the Covid-19 spring meltdown. As I write, Unilever’s share price stands at 4,367p, down 525p (10.8%) in less than six weeks. I find it hard to understand why Unilever stock would drop by over a fiver in 40 days, especially given the excellent 2020 the group has had. It makes me think that — in relative terms — that these are cheap shares today.

Of course, because Unilever is such a terrific business, its shares are never cheap, as such. At today’s price of 4,367p, they trade on a price-to-earnings ratio of 19.3 and an earnings yield of 5.2%. Trust me, these fundamentals are cheap for Unilever’s quality. Likewise, its dividend yield of 3.6% a year beats the FTSE 100’s 3.2% and, again, is attractive for Unilever. Since 1982, Unilever has never cut its dividend, which has risen by an average of 8% a year. Therefore, I would absolutely buy Unilever’s cheap shares today, ideally inside an ISA, to enjoy a lifetime of rising, tax-free dividends and future capital gains!

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aston Martin DBX - rear pic of trunk
Investing Articles

There are hundreds of shares I’d rather buy than Aston Martin. Here’s why!

Aston Martin shares sell for pennies yet some of its cars can cost millions. So why doesn't this writer see…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

3 risks to Greggs shares that could hamper a recovery

Greggs shares have a good dividend, but the price has performed weakly. Is our writer missing something by holding onto…

Read more »

ISA coins
Investing Articles

1 mighty FTSE dividend stock I’m considering for my ISA

A new ISA allowance has Paul Summers searching for strong and stable dividend stocks to add to his portfolio.

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are Rolls-Royce shares’ best days behind them?

Rolls-Royce shares have had a stellar few years. So far in 2026, though, they slightly lag the FTSE 100 blue-chip…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of Lloyds shares could give me an £851 income this year!

Lloyds has been one of the FTSE 100's hottest dividend growth shares in recent years. But do current risks make…

Read more »

Picturesque Cotswold village of Castle Combe, England
Investing Articles

ISA or SIPP? Some key differences to know

Ever wondered what some of the differences are between investing for retirement in a SIPP and in an ISA? Here…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »