We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Why I think the Halfords share price is rising. And it’s risky

Halfords share price is rising fast. But, here’s why I think it could be risky, says this Fool.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Halfords (LSE: HFD) share price has exploded, up 17% over the last month. Indeed, shares in the automotive, leisure, and cycling product retailer leave the FTSE All-Share‘s comparative 0.75% return looking fairly dismal.

In addition, many analysts appear to be positive about the company as more people cycling means higher revenues. I’m seeing quite a few buy recommendations across the Internet and these likely explain the recent good stock performance.

However, looking more closely, many of these analysts are valuing the stock using forward price-to-earnings (P/E) ratios. In my mind, this is nonsensical and makes me question the sanity of the share price, especially when car use is currently low.

The problem with forward P/E ratios

A forward P/E ratio is calculated by dividing the current known price by next year’s predicted earnings. I’ve seen forward P/E ratios for the Halfords share price that vary from 9 to 17. And there’s probably more outliers out there too.

The problem, of course, is that what Halfords will earn next year is anybody’s guess. And that’s all it is. The forward P/E ratio is based on an estimate of Halfords’ future business. And, with a huge variance from one analyst to the next.

Now, you could argue that these forward P/Es are all relatively low, especially when compared with the specialist retail sector’s average P/E of around 24. So, what’s the problem?

The problem is Halfords’ actual recorded figures. Taking an average of the last five years of earnings for the company, I calculated average normalised earnings of 28p per share. This figure gives an average P/E of around 6.8, lower than all the forward P/E ratios I’ve seen reported. 

Consequently, it appears that, far from being confident in Halfords’ future, analysts are expecting earnings to drop. 

Halfords share price will follow its earnings

The problem, of course, with lower earnings from one year to the next is the share price will likely follow. And Halfords has reported a declining trend in earnings over the last five years that parallels the share price trend.

Although turnover has increased each year since 2016, operating profit has dropped year on year. Sadly for Halfords, it looked like it was about to buck this trend this year when Covid-19 struck. Dividend payments on top of closure costs resulted in an overall loss for the year.

On the bright side, the uptake in cycling during lockdown helped to offset the impact of lowering car use on Halfords’ 2020 finances. But the motoring business is higher margin than cycling and Halfords will need to adjust its business model to fit.

When combined with a troubling economic outlook overall, there is significant uncertainty about Halfords’ immediate future.

At current levels, Halfords shares aren’t badly priced. But, buying a stock based on a P/E ratio using unknown future earnings is highly risky. I think Halfords will continue its downward trend, certainly in the short term. So, for the moment, I’m out.

Rachael FitzGerald-Finch has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

This value stock could turn £2k into £2,860 this year

Jon Smith points out a value stock that has been hit hard by the Middle East conflict, but he thinks…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Value Shares

Thank goodness I didn’t buy Greggs shares in 2025

Greggs was a very popular stock in the early days of 2025. Our author takes a look at his decision…

Read more »

Renewable energies concept collage
Investing Articles

Legal & General shares: still seen as a dividend stock — but that may be outdated

Andrew Mackie looks past the high yield in Legal & General shares to question whether the market is missing its…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

13,000 more reasons why I’m avoiding IAG shares!

International Consolidated Airlines (IAG) shares are rallying again. But Royston Wild explains why he's still avoiding the volatile FTSE 100…

Read more »

Two mid adult women enjoying a friends reunion city break for the weekend in Newcastle upon Tyne, England.
Investing Articles

This FTSE 250 stock fell by over 3% after solid earnings. Should investors consider buying it?

Trainline’s share price fell this morning, even after publishing solid results for FY26. Should investors consider scooping up some of…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

£10,007 invested in Aston Martin shares on 1 April is now worth…

Aston Martin shares have suddenly started moving upwards, going from 36p to 46p. Is this FTSE 250 stock ready to…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Why NOW could be the best time to find stocks to buy!

I'm looking for more stocks to buy for my ISA and SIPPs. But it's possible some shares could be better…

Read more »

Trader on video call from his home office
Investing Articles

£1,000 buys 297 shares in this beaten-down UK housebuilder with a £700m opportunity

Shares in UK builders have crashed recently. But is the stock market focusing on short-term challenges and missing a massive…

Read more »