Saga shares crashed on Thursday! Here’s what you need to know

Saga shares have been under pressure for a while. Anna Sokolidou tries to find out if they are worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On 10 September Saga (LSE:SAGA) reported its earnings. As a result the shares crashed about 10%. Are they now a bargain or a value trap?

What’s happened?

The insurance company reported an underlying profit before tax of £15.9m for its first half on Thursday, down 69.9% year on year. That sounds horrible but the results were in line with expectations.

My colleague Alan wrote a wonderful article about Saga’s results. Obviously, the company’s earnings declined significantly, while its debt level soared. So, the whole situation looks worrying. But I also agree with the management’s optimism about raising £150m in new equity. It surely improves the company’s cash position, which is experiencing big challenges right now. At the same time, I’d say it’s also a blow for the existing shareholders. Why? Well, as of the time of writing, the company’s market cap is £179.52m. It’s just slightly above the new equity issued. This means Saga shares will plunge in value straight after the new issue because of the dilution effect. Not good. But, unfortunately, the company has little or no choice.  

Why is that? Well, that’s because Saga has been hit really hard by the Covid-19 crisis. The insurance (motors and homes) divisions held up relatively well at the time. But Saga also has a strong focus on the travel sector, which isn’t generating positive cash inflows right now. What’s more, management estimates that the cash ‘burn’ for the travel business will be about £6m to £8m per month in the second half of this year. But management also admits the business can only recommence cruises in April 2021. Looks like the cash ‘burn’ will continue in the first half of next year. Not very inspiring! But due to the equity raise, the company still has a cash pile to survive this time period and beyond. 

Are Saga shares worth buying?

Saga’s credit rating is B1, junk. Moody’s considers the company to be well-diversified. What’s more, according to the agency, Saga enjoys consumer brand loyalty. But the debt level is high and will stay so due to the travel division. Although the company has always enjoyed high profit margins, they won’t be high again until the coronavirus crisis is over.  

At the same time, I am sure ‘this too shall pass‘. The pandemic will end. But the question of timing is crucial here.

A £100m investment by Sir Roger De Haan makes me feel more optimistic. He is the former chair of the company, so the move is quite symbolic. As an insider he should know how likely or unlikely the company is to survive. If he bought such a large stake, then he must be certain the company will overcome the current crisis. 

It’s important to realise that Saga is a small-cap company. What’s more, it is operating in a sector that has to go through a challenging period. But if you are a contrarian investor, you might like to follow Sir Roger and buy Saga shares. If the pandemic ends soon, you will get really good returns. But The Motley Fool offers lots of exclusive catalogues where you can find even better investment ideas.  

Anna Sokolidou has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »