The gold price plunges! I’d buy these Warren Buffett-type stocks instead

Rupert Hargreaves explains why ‘Warren Buffett stocks’ are likely to be a better investment than the gold price in the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After surging to an all-time high of nearly $2,100 earlier this month, the gold price has plunged over the past week. I think this volatility exposes the yellow metal’s essential floor is an investment. Its price is determined by supply and demand. As such, I’d avoid gold and buy Warren Buffett-type stocks instead

Buffett-style stocks

Buffett has made a considerable fortune for himself and his investors by concentrating on a small selection of companies. He likes to buy high-quality businesses with strong balance sheets and competitive advantages. 

Throughout his career, the billionaire investor has also avoided the gold price. He believed it didn’t offer enough profit potential compared to equities. I think this view makes a lot of sense. Over the past few decades, stocks have produced significantly better returns than the yellow metal. 

Indeed, some companies have outperformed the gold price by more than 10 times since 1990. That’s why I’d buy Buffett-type stocks over gold. Today, many of these companies are trading at low prices after the recent stock market crash. 

Alternative to the gold price

One of the best Buffett-style stocks to buy today maybe consumer goods giant Unilever. I think the investor would be interested in buying this stock for his own portfolio. Indeed, several years ago, its US-peer Kraft Heinz, which is backed by Buffett, tried to buy the group. The deal ultimately failed, but I think it was a big vote of confidence in Unilever. 

Other companies with similar qualities that Buffett might buy over the gold price include soft drinks manufacturer AG Barr. This business owns a defensive stable of brands with a large customer base. It’s also produced impressive returns for investors over the past few decades through a combination of sensible capital investments and dividends.  

Pharmaceutical businesses such as GlaxoSmithKline and AstraZeneca may also be better investments than the gold price over the long term. The demand for pharmaceutical products and treatments is only growing. As the world’s population continues to expand, I think this trend is almost certain to continue. This should help these businesses improve their top and bottom lines. By comparison, there’s no guarantee the gold price will continue to rise at the same rate. 

If you’re not interested in picking individual stocks, buying an index tracker fund could be a good alternative. As noted above, stocks have outperformed the gold price over the past few decades. The best way to replicate this performance could be to buy the market as a whole. Buffett has even advocated this approach himself.

The bottom line

Overall, I think the recent gold price crash marks a good time for investors to dump gold and buy Buffett-style stocks instead. Doing so may help you grow your financial nest egg at a faster rate in the long run. 

Rupert Hargreaves owns shares in Unilever. The Motley Fool UK has recommended AG Barr, GlaxoSmithKline, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

£5,000 invested in Legal & General shares a month ago is now worth…

Legal & General shares have dropped by mid-single-digit percentages. The question is, does this represent an attractive dip-buying opportunity?

Read more »

Two multiracial girls making heart sign against red background
Investing Articles

2 world-class stocks to consider buying while they’re down 20% and ‘on sale’

Looking for stocks to buy? These two names have attractive long-term prospects and are currently trading around 20% below their…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Growth Shares

£2k invested in this FTSE 250 stock a year ago would have tripled my money

Jon Smith reveals a FTSE 250 stock that's been surging over the past year, but could have further room to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£10,000 invested in Barclays shares at the start of 2026 is now worth…

Barclays' shares have taken a massive hit in 2026, falling almost 20%. Is there potential for a rebound towards 500p…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£5,000 invested in Aston Martin shares at the start of 2026 is now worth…

Aston Martin shares are stuck in reverse right now. But down 99%, is there potential for a Rolls-Royce-like turnaround at…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Down 11% in a day! I’ve just bagged myself a FTSE 250 bargain

James Beard’s taken advantage of what he says is an over-reaction by investors to news of the departure of one…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

As the stock starts to fall, is it time to consider selling Rolls-Royce shares?

Rolls-Royce shares fell in March after years of gains. Is this a buying opportunity or the beginning of something more…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Diageo shares are down 28% — but is the market overcorrecting a cyclical slowdown?

Andrew Mackie looks beyond the cyclical slowdown in Diageo shares to reveal a misread growth story driven by portfolio shift…

Read more »