New look. Same Foolish investing.

Maybe you already noticed — things are looking a little different around here. At the top corner of our site, …

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Light bulb with jester hat perched on top

Image source: Getty Images

Maybe you already noticed — things are looking a little different around here. At the top corner of our site, instead of the smiling jester (we called him Elvis), you’ll see this: 

5 Stocks For Trying To Build Wealth After 50

One notable billionaire made 99% of his current wealth after his 50th birthday. And here at The Motley Fool, we believe it is NEVER too late to start trying to build your fortune in the stock market. Our expert Motley Fool analyst team have shortlisted 5 companies that they believe could be a great fit for investors aged 50+ trying to build long-term, diversified portfolios.

Click here to claim your free copy now!

Yes, we have a new logo. At this exact moment, you’re trying to decide whether you like it or not. That’s fair. We get it. Change is hard. Give it a chance, and we promise it’ll grow on you as it did us.

Why the new look? Every logo needs a bit of spiffing up over time to stay current — cleaner lines, more modern colors, etc.  But we had a bigger reason that spurred us roughly a year ago to make a change. When many people looked at our old logo, they failed to see something very important: themselves. 

Elvis was created to represent the jester of yore who could, through humor, speak the truth to the king or queen without having his head lopped off. That appealed to us as we sought to speak truth about Wall Street and level the playing field for all to invest and grow their wealth.

Being fans of Shakespeare ourselves, we had his classic characters such as Touchstone and Will Sommers in mind — characters often portrayed as male and caucasian. But this same character, the jester, can be found in many diverse cultures around the world, and it isn’t exclusively the domain of blue-eyed men. The notion of using humor and good storytelling to spread truth is global. And so is The Motley Fool. 

We decided our logo should reflect the vibrancy, inclusivity, and humor of our Foolish community. By focusing on the jester cap with our new logo, we hope more people can imagine donning the hat and seeing themselves as Fools, too. 

When we bring employees, entrepreneurs, investors, leaders, and innovators together from every community around the world, we all benefit. The world and the markets operate best when the opportunities for growth, impact, and prosperity are clearly available to all.

We want to give a huge thanks to Luke Hayman and his team at the international design consultancy Pentagram who collaborated with us on the new logo, which transforms Elvis’s jester cap into an iconic symbol for The Motley Fool. 

Again, we really can’t overstate this: While our look has changed, our purpose remains the same. The Motley Fool is here to make the world smarter, happier, and richer. 

We are committed to helping ensure that our employees, our members, our future members, and our fellow humans are safer, treated fairly, and given every opportunity to live out their true potential. This idea is more important than ever: Anyone can learn to invest for a better future, whether in their business, in the stock market, or in themselves.

Thank you for suffering Fools gladly over our 27 year history. We hope you’ll join us in looking to the future with our new logo! Fool on!

PS: We have a new store where you can get Motley Fool t-shirts, baseball hats, and more.

Is this little-known company the next ‘Monster’ IPO?

Right now, this ‘screaming BUY’ stock is trading at a steep discount from its IPO price, but it looks like the sky is the limit in the years ahead.

Because this North American company is the clear leader in its field which is estimated to be worth US$261 BILLION by 2025.

The Motley Fool UK analyst team has just published a comprehensive report that shows you exactly why we believe it has so much upside potential.

But I warn you, you’ll need to act quickly, given how fast this ‘Monster IPO’ is already moving.

Click here to see how you can get a copy of this report for yourself today

More on Uncategorized

Light bulb with jester hat perched on top

We have some exciting news!

You could even say it’s 25 years in the making...

Read more »


Tesco PLC Is Doing All The Right Things And I’m A Buyer

I’m a big fan of how Tesco PLC (LON: TSCO) is turning itself around and here’s why…

Read more »


What’s Stopped Me From Buying Gulf Keystone Petroleum plc Today

Royston Wild considers the investment case for Gulf Keystone Petroleum plc (LON: GKP).

Read more »


Dow Futures Fall Ahead Of Durable Goods Report

Stock index futures ahead of this morning's durable goods orders report indicate that the Dow Jones and S&P 500 may…

Read more »


What’s Stopped Me From Buying BHP Billiton plc Today

Royston Wild considers the investment case for BHP Billiton plc (LON: BLT).

Read more »


3 FTSE Shares Hitting New Highs: National Express Group PLC, Brammer plc and Hilton Food Group plc

National Express Group PLC (LSE: NEX), Brammer plc (LON: BRAM) and Hilton Food Group plc (LON: HFG) set new records.

Read more »


Should I Buy Legal & General Group Plc?

Legal & General Group plc (LON: LGEN) has seen its share price rise 50% in the last 12 months, Harvey…

Read more »