Crazy investors are partying like it’s 1999. But I’d buy this FTSE 100 stock today!

Market volatility and big price swings make for lots of market madness. Meanwhile, this FTSE 100 survivor trades at a 47% discount.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s been a lot of market madness going on recently. Euphoric day-traders have been piling into volatile and beaten-down stocks, hoping to make a quick buck. But serious investors should hunt out bargains in the FTSE 100.

Everybody Hertz

One of the most bizarre trades I’ve seen in 34 years as an investor is happening in America. Day-traders – fuelled by commission-free trading – have piled into the stock of car-rental firm Hertz.

In the past two weeks, Hertz stock has been on a roller-coaster ride, plunging as low as $0.56 and soaring as high as $5.53. At the current price of $1.40, Hertz’s equity is worth just $200m. That’s a tiny valuation for a market leader in any field, especially for a household name that has been renting out cars since 1918.

Why the boom, when Hertz is bust?

There’s one problem with this trading frenzy: Hertz filed for bankruptcy protection in a US court on 22 May. This buys the company time to negotiate with its creditors and restructure nearly $19bn of debt.

I suspect that Hertz’s stock volatility has been driven by frenzied day-traders and algorithmic trading. But one thing is clear: with Hertz bankrupt and its corporate bonds trading at large discounts to par values, the stock is worthless.

In US corporate history, hundreds of major companies have gone bankrupt, later to emerge phoenix-like with reduced debt burdens. But when lenders and bondholders take haircuts or swap debt for equity, shareholders get completely wiped out. That’s kind of how bankruptcy works.

This FTSE 100 firm should prosper post- pandemic

Although Hertz was the #1 name in car rentals, this didn’t prevent it from going bust. When highly leveraged companies try and fail to raise fresh capital from shareholders, bondholders and lenders, then bankruptcy is often inevitable.

Which brings me to the UK market. A number of FTSE 100 businesses hit equally hard by coronavirus have successfully raised capital from their shareholders. Take FTSE 100 firm Whitbread (LSE: WTB), owner of the hugely popular Premier Inn budget-hotel chain.

Following the sale of its Costa coffee chain for £3.9bn in 2018, Whitbread became financially stronger than many rivals. Even so, when faced with a crisis, investment bankers tell clients to ‘go early and go big’ when raising capital.

Whitbread did just that, raising £1bn to shore up its balance sheet (and buy distressed assets from weakened rivals). The firm also has access to £2.4bn of undrawn credit lines, giving it the financial firepower to survive and thrive after Covid-19.

With Whitbread’s revenues down 99% during this crisis, we can’t value this FTSE 100 share using fundamentals such as earnings per share and dividend yield. However, when life returns to normal (or some form of post-Covid normality), resilient and well-managed companies will bounce back. FTSE 100 stalwart Whitbread will be there, ready to gain market share and take a bigger slice of consumer spending.

As for Whitbread’s shares, they have ranged widely in 2019/20. Over the 12 months, they traded as high as 4,462p (on 16 December 2019). During the depths of the market crash, they plunged to just 1,551p on 19 March – a ‘once in a lifetime’ FTSE 100 buying opportunity?

At Monday’s closing price of 2,354p, Whitbread shares languish at nearly half (53%) their 2020 high. That 47% discount is too high for a £4.8bn FTSE 100 survivor. I’d buy at this price.

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

3 FTSE shares with many years of consecutive dividend growth

Paul Summers picks out a selection of FTSE shares that have offered passive income seekers consistency for quite a long…

Read more »

piggy bank, searching with binoculars
Investing Articles

Prediction: Diageo shares could soar in the next 5 years if this happens…

Diageo shares have been in the doldrums for some years now. What on earth could waken this FTSE 100 dud…

Read more »

Investing Articles

With a P/E of 5.9 is this a once-in-a-decade opportunity to buy dirt-cheap easyJet shares?

Today marks a fresh low for easyJet shares, which are falling on a disappointing set of first-half results. Harvey Jones…

Read more »

Investing Articles

Think the soaring Tesco share price is too good to be true? Read this…

The Tesco share price keeps climbing. It's up again today, following a positive set of results, but Harvey Jones says…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

BAE Systems shares are up 274% in 46 months. And I reckon there could be more to come

Our writer’s been learning about the state of Britain’s defence forces. And he thinks it could be good news for…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

5 years ago, £5,000 bought 218 Greggs shares. How many would it buy now?

Greggs sells around 150m sausage rolls every year. But have those who bought the baker’s shares in April 2021 made…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How big does an ISA need to be when aiming for a £500 monthly second income?

What sort of money would someone need to put into dividend shares if they were serious about targeting a £500…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Up 1,119% in 65 months, is there anything left to say about Rolls-Royce shares?

Since the pandemic, Rolls-Royce shares have risen over 1,100%. What’s left to say? In fact, James Beard reckons there’s plenty…

Read more »