I’d invest £3k in these 2 bargain FTSE 100 shares to become an ISA millionaire

I think these bargain FTSE 100 shares could generate double-digit returns going forward, which could help you build a £1m ISA portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Many FTSE 100 shares have been shooting back up after plunging in the stock market crash. But some stocks continue to languish. And that’s not surprising because in many cases, they’ve seen their revenues and profits plunge because of the lockdowns.

However, the restrictions are beginning to lift. Trading will resume soon for many businesses, although volumes could be lower because of social-distancing and other measures. Indeed, earnings look set to be smaller, at least initially.

FTSE 100 shares with big estimates for earnings

But City analysts are optimistic. They’ve been slapping on three-figure percentage estimates for the recovery in earnings in 2021 for many companies. And I’m sanguine too. My guess is the virus will fade quickly, perhaps because of a vaccine. I’d be happy to buy the shares of these fallen FTSE 100 companies now with a long-term holding period in mind.

One example is hotel and restaurant owner Whitbread (LSE: WTB). The company is midway through the process of executing a rights issue to raise £980m net of expenses. And to me, the strategy looks like a good one. The directors reckon the new money will support the firm’s growth strategy. To begin with, the company plans to keep the funds on deposit ready to invest when opportunities arise.

The idea is to expand further in the UK and German budget branded hotel markets because of “long-term structural growth opportunities.” Meanwhile, the pandemic will have weakened many competitors. And I reckon the best time to make acquisitions is when sellers are distressed because bargains are more likely to be on offer.

When restrictions ease, my guess is that it could be relatively straightforward to apply social-distancing measures in hotels, if necessary. I think the stock is attractive.

Pent-up demand

I also like the look of clothing and accessories retailer Next (LSE: NXT). The stores have been shut through the lockdown. But there’s also an online business that managed to keep trading, although not at previous levels.

Overall revenues and profits are, of course, well down from their prior levels, but so is the share price. Meanwhile, at the end of April, the company’s comprehensive statement explained how it’s been preparing for life with coronavirus.  The directors reckon Next will emerge from lockdown into a world with lower revenues, higher costs and reduced profits.

However, I think pent-up demand from customers will help the business recover when people finally return to the shops. And over a longer time period, the virus will fade and social-distancing will go too.

So I’d be inclined to buy a few Next shares now and hold them with a period of years in mind. But these two aren’t the only FTSE 100 shares I like the look of. Several others look poised for recovery as well.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of Next. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy young female stock-picker in a cafe
Investing Articles

1 top investment trust to consider from the FTSE 250 

This niche FTSE 250 investment trust offers exposure to one of Asia's fastest growing economies, potentially setting it up for…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

2 high risk/high reward stock market picks to consider in 2026

The coming year could bring about lots of stock market opportunities for brave investors willing to stomach risk. Mark Hartley…

Read more »

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »