Stock market crash! 3 simple steps to boost your chances of making a million

Here’s the out-in-the-open ‘secret’ that has powered the portfolios of many of today’s ISA millionaires. These three steps could help you become one too.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

The key to making a million from the stock market is to compound your gains. However, doing so over an investing career can be fraught with difficulties, setbacks and challenges.

But it’s possible. And the UK has an impressive and growing list of ISA millionaires who’ve invested their way to the ‘magic’ seven-figure sum.

Here are five simple steps you can take to improve your chances of making a million from shares.

The first step towards making a million from shares

I reckon the first step towards making a million from shares is to heed Warren Buffett’s advice to never lose money. Don’t take it literally, because shares will move up and down and occasionally you’ll be underwater with a holding. But do endeavour to avoid situations where you irretrievably lose your capital.

Losing money is worse than you might think. If you do so when you’re young, you’ve also lost all the multiples of that money that you would otherwise have compounded over your investing lifetime. Losing what seems like a little in your 20s, say, could take a big chunk out of your investment income in retirement.

One way of aiming to avoid the permanent loss of capital is to invest in defensive businesses with recurring revenue models. And to do that, I’d look for companies with customers locked in by contracts. Or a firm supplying goods that people tend to buy no matter what, such as medicines, cigarettes, alcoholic beverages, food and cleaning products.

Look for shares with more upside potential than downside risk

The best long-term investments tend to have more upside potential if things go right than there is downside risk if things go wrong.

One way of limiting downside risk is to look for firms with strong balance sheets featuring plenty of cash and liquid assets. I’d also want to see borrowings at sensible levels so that if anything happens, such as the current coronavirus crisis, the business will have a good chance of surviving and thriving afterwards.

Quality is king

Right now, there’s a lot of talk about the cheap stocks on offer after the recent market crash. But ‘cheap’ is only one half of the equation that makes good value.

Buffett, for example, is well known for hunting out good value. But as well as looking for cheap, he has a strong focus on quality.

I reckon quality is king for all stocks. If the underlying business has a strong showing on quality metrics, there’s a good chance that further research will reveal an enterprise operating in a strong and defendable trading niche of the market.

And a good-quality, expanding business can help investors to guard against downside risks as well as powering the upside potential of a shareholder’s portfolio. If you pick a basket of high-quality stocks and buy them at good-value prices, I reckon you’ll have a decent shot at compounding your returns to a million.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

With a 30% increase since the start of the year, does the Barclays share price still offer good value?

In light of an impressive Barclays share price rally, our writer considers the attractiveness of the bank’s stock relative to…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much passive income could we earn from UK shares with just £10 per day?

Even with modest amounts of money to invest, we can still consider investing in the UK stock market to generate…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

3 booming growth shares in the Scottish Mortgage portfolio

Our writer highlights a diverse trio of red-hot shares from the portfolio of Scottish Mortgage Investment Trust. Are any worth…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

2 growth stocks absolutely smashing the FTSE 100

If you think the wider FTSE 100 is having a good year (and it is), check out the gains holders…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

FTSE 100: next stop 10,000?

As the FTSE 100 briefly hits 9,000 points, investors are already looking forward to when the next 1,000-point level might…

Read more »

Investing Articles

Is Burberry ‘back’ as a solid update drives its shares to 17-month highs?

Burberry shares have risen by more than 60% since May's forecast-beating financials. Can the FTSE 250 luxury giant keep rising?

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

The Burberry share price continues to rise despite falling sales!

Our writer looks at how the Burberry share price responded to the company’s first-quarter trading update, which was released earlier…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

What a crazy day for the share price of this FTSE 250 retailer!

Our writer’s taken time to digest the latest results of the FTSE 250’s Frasers Group. And he likes what he…

Read more »