3 ways to survive and get richer as the FTSE 100 crashes

Volatility seems to be back! Anna Sokolidou will talk about ways to survive and even benefit from this bear market.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For the stock market, April was one of the best months on record since 2009. But don’t get over-optimistic. The last day of the month saw a dramatic rise in volatility and a FTSE 100 dip due to US-China tensions. So how do you continue to build your portfolio and hopefully rich? By following some simple steps.

The best ways of getting rich, I feel, include buying undervalued companies with a great competitive advantage and buying them for the long term. I’d also like to add some additional tips for this bear market.  

Choose the ‘right’ shares as the FTSE 100 crashes

I think choosing shares with wealth-enhancing potential includes buying companies that trade at low multiples — that is, low price-to-earnings and price-to-book ratios. Nowadays, for example, airlines are historically cheap. But even though it’s possible that the government could bail out the largest industry players, it might take them plenty of time to return to profitability.

This seems to be the case with easyJet. Despite being one of the largest FTSE 100 airlines, it’s struggling with liquidity issues. The Treasury and the Bank of England agreed to provide the company with a £600m loan but easyJet’s largest shareholder still thinks it could run out of liquidity by year-end.  The point I’m making is that buying such a company’s shares presents a substantial risk, but could turn out to be hugely profitable if the situation gets materially better. 

Are there any ‘safer’ options for conservative investors? Yes. Such options would include non-cyclical companies with sound balance sheets and excellent credit ratings. Such shares are still available at a discount due to the coronavirus pandemic. 

Diversification to avoid losses

Diversification is probably one of the most important investment principles. It’s true that individual shares should be chosen carefully, but you never know what might happen to one share in one sector. For example, no one expected back in January, when the stock market reached its historic high, that oil prices would turn negative. Many investors and analysts expected a global economic recovery. As a result, they were reasonably optimistic about oil prices. Needless to say that these expectations haven’t been met.  So over-exposure to oil shares would have hurt the value of your portfolio

Instead, I’d choose a broad spread of companies that trade at a P/E ratio of below 20 or the FTSE 100 average P/E, and have good balance sheets. I’d spread my investments among 20-30 firms so losses in one area can be balanced by better performances in others.

Pound-cost averaging to get rich

We at The Motley Fool strongly encourage our readers to take advantage of stock market crashes. As time shows, crises come and go. The lockdown of the world economy will end. On the other hand, no one knows exactly when the FTSE 100 will reach its bottom.

Even though many countries are starting to open up, tensions remain. For instance, President Trump is blaming China for originating the virus. This situation could add to fears of a prolonged trade war between the US and China and therefore high volatility.

So what should investors do? There’s a good solution to share price volatility. It’s the pound-cost averaging method. This involves drip-feeding a small amount of money into share regularly. It avoids spending all your money at a peak and smooths out volatility.

Anna Sokolidou does not have any position in any of the companies mentioned in this article. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »