3 ways to survive and get richer as the FTSE 100 crashes

Volatility seems to be back! Anna Sokolidou will talk about ways to survive and even benefit from this bear market.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For the stock market, April was one of the best months on record since 2009. But don’t get over-optimistic. The last day of the month saw a dramatic rise in volatility and a FTSE 100 dip due to US-China tensions. So how do you continue to build your portfolio and hopefully rich? By following some simple steps.

The best ways of getting rich, I feel, include buying undervalued companies with a great competitive advantage and buying them for the long term. I’d also like to add some additional tips for this bear market.  

Choose the ‘right’ shares as the FTSE 100 crashes

I think choosing shares with wealth-enhancing potential includes buying companies that trade at low multiples — that is, low price-to-earnings and price-to-book ratios. Nowadays, for example, airlines are historically cheap. But even though it’s possible that the government could bail out the largest industry players, it might take them plenty of time to return to profitability.

This seems to be the case with easyJet. Despite being one of the largest FTSE 100 airlines, it’s struggling with liquidity issues. The Treasury and the Bank of England agreed to provide the company with a £600m loan but easyJet’s largest shareholder still thinks it could run out of liquidity by year-end.  The point I’m making is that buying such a company’s shares presents a substantial risk, but could turn out to be hugely profitable if the situation gets materially better. 

Are there any ‘safer’ options for conservative investors? Yes. Such options would include non-cyclical companies with sound balance sheets and excellent credit ratings. Such shares are still available at a discount due to the coronavirus pandemic. 

Diversification to avoid losses

Diversification is probably one of the most important investment principles. It’s true that individual shares should be chosen carefully, but you never know what might happen to one share in one sector. For example, no one expected back in January, when the stock market reached its historic high, that oil prices would turn negative. Many investors and analysts expected a global economic recovery. As a result, they were reasonably optimistic about oil prices. Needless to say that these expectations haven’t been met.  So over-exposure to oil shares would have hurt the value of your portfolio

Instead, I’d choose a broad spread of companies that trade at a P/E ratio of below 20 or the FTSE 100 average P/E, and have good balance sheets. I’d spread my investments among 20-30 firms so losses in one area can be balanced by better performances in others.

Pound-cost averaging to get rich

We at The Motley Fool strongly encourage our readers to take advantage of stock market crashes. As time shows, crises come and go. The lockdown of the world economy will end. On the other hand, no one knows exactly when the FTSE 100 will reach its bottom.

Even though many countries are starting to open up, tensions remain. For instance, President Trump is blaming China for originating the virus. This situation could add to fears of a prolonged trade war between the US and China and therefore high volatility.

So what should investors do? There’s a good solution to share price volatility. It’s the pound-cost averaging method. This involves drip-feeding a small amount of money into share regularly. It avoids spending all your money at a peak and smooths out volatility.

Anna Sokolidou does not have any position in any of the companies mentioned in this article. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a huge 9% dividend yield, is this FTSE 250 passive income star simply unmissable?

This isn't the biggest dividend yield in the FTSE 250, not with a handful soaring above 10%. But it might…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »