FTSE 100 shares: Is now a good time to buy?

FTSE 100 shares are usually regarded as safe stock market purchases for long-term shareholders, but is that still the case during a market crash?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 contains around 80% of the London Stock Exchange’s market capitalization. So it’s little wonder that it’s home to some of Britain’s most well-known businesses and brands.

Constituents of the FTSE 100 belong to a variety of sectors including oil majors, financial institutions, and multinational consumer goods firms. Some recognisable names on the index include AstraZeneca, BAE Systems, Diageo, and Lloyds Banking Group.

Traditionally, the FTSE 100 index is thought to be more stable than its peer, the FTSE 250. This is because it contains larger conglomerates paying out reliable dividends. Many of its constituents also have an international presence. 

Pandemic uncertainty

As if you didn’t know, we’re amid a global pandemic that is causing extreme stock market volatility. It’s an unprecedented situation, and most companies and individuals are ill-equipped to deal with it. So, although it’s disheartening to see your favourite companies cancel their dividend payments, we can but hope it’s a short-term reaction.

For beginners to stock market investing, this could be a great time to get started. A market crash can provide the perfect opportunity to buy top quality companies when they’re undervalued. 

Which FTSE 100 shares look good?

I like companies that have been established a long while and provide value to their customers. Diageo is one such company, as it creates over 200 of the world’s most popular alcoholic drinks. The Diageo share price has been volatile lately, but it has a product that people want and that’s not going to change. The demand may even increase if we go deep into a recession.  

AstraZeneca is another. It creates lifesaving drugs and is actively contributing to the effort to combat the coronavirus. It has joined forces with GlaxoSmithKline in establishing a joint lab at the University of Cambridge. Here, it aims to process 30,000 COVID-19 tests per day for the UK government by early May.

AstraZeneca is also attempting to develop coronavirus-neutralizing antibodies in a separate trial.

Both these companies have an international presence and many years of experience. The AstraZeneca dividend yield is 3% and Diageo’s is 2.7%.

Market crash hazards

Buying stocks during a market crash doesn’t come without its hazards. It’s important to use your common sense and buy businesses that are likely to go the distance. Big promises or dreamy visions of exciting things to come can be seductive. But try not to let these notions misguide you. Stay alert and take care not to buy shares in companies heavily laden with debt.

Buying a slice of a high-quality company at a knockdown price, is the perfect place to start your investing journey. To make it a successful one, you’ll need to demonstrate patience, discipline, and resilience.

Investing for the long term usually means buying and holding for a minimum of 5 years, but possibly many more. The global financial crisis we’re experiencing has only just begun and recovery may take years. You can still find many quality companies among the FTSE 100 constituents and I think this is a good time to buy those you have confidence in.

Kirsteen owns shares of GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. The Motley Fool UK has recommended AstraZeneca, Diageo, and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »

Aviva logo on glass meeting room door
Investing Articles

£5,000 invested in Aviva shares 5 years ago is now worth…

Aviva shares have vastly outperformed the FTSE 100 over the last 5 years. Zaven Boyrazian explores just how much money…

Read more »

Photo of a man going through financial problems
Investing Articles

The stock market hasn’t crashed… yet. Don’t wait too long to prepare

Mark Hartley outlines what defines a stock market crash and provides a few tips and tricks to help UK investors…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

After a 30% rally, are BP shares too expensive — or should I consider more?

Mark Hartley breaks down the investment case for BP shares and whether the new project in Egypt is enough to…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »