Why I’m looking at the FTSE 100’s crash as a fantastic investment opportunity

A look at the FTSE 100’s (INDEXFTSE: UKX) history tells us that the best time to invest in shares is when economic uncertainty is elevated.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A look at the FTSE 100’s history tells us that the best time to invest in shares is when economic uncertainty is high and stock prices are low. For example, had you bought shares at the height of the Global Financial Crisis in late 2008, you could have made an absolute mint over the next five years. Similarly, had you invested in early 2003 – when geopolitical tension between the US and Iraq was elevated – you could have cleaned up in the years after.

Economic uncertainty is at sky-high levels right now due to the coronavirus pandemic. And many FTSE stocks are down significantly year to date. So I believe we could be looking at another great long-term investment opportunity. Stocks could remain volatile in the short term, of course, and the situation could get worse before it gets better. However, I’m convinced that in the long run, those buying shares now should be rewarded.

FTSE 100 bargains

Scanning the UK stock market, I’m certainly seeing some attractive opportunities. For example, alcoholic drinks legend Diageo, which is poised to benefit from rising wealth in the emerging markets over the next decade, is down roughly 18% this year. Similarly, software company Sage, which has considerable long-term growth potential, is also down about 18%. Meanwhile, insurer Prudential, which looks set for powerful growth due to its exposure to Asia, is down over 25% year to date. My belief is that in five-to-10 years’ time, the current share prices of these FTSE 100 stocks will look like absolute bargains.

Putting my money to work

I’ve certainly been putting my own money to work recently in the wake of the stock market crash. I’ve bought more Diageo and Sage for my portfolio. But I’ve also bought shares in online broker Hargreaves Lansdown and hip and knee replacement specialist Smith & Nephew. In addition, I’ve bought shares in JD Sports Fashion and FTSE AIM 100 online retailer ASOS. Both were absolutely crushed in the recent market sell-off.

It’s early days, but so far, the results have been pretty good. ASOS, in particular, has been a great purchase – it’s up around 90% since I bought it in mid-March.

FTSE stocks could fall further

Of course, FTSE 100 shares could fall again in the near term. I wouldn’t be surprised at all if we see another leg down before a sustained stock market recovery. Research by Stockomendation, says that in 15 bear markets since 1950, only one didn’t see the initial major low tested within three months of a rally.

Given the high level of uncertainty, I believe that the best approach to investing right now is to drip-feed money into the market over time. You could dump a whole lot of money into stocks at once. But I think it’s sensible to buy small amounts of shares at regular intervals. That way, if FTSE 100 stocks do fall further, you’ll be able to take advantage of the lower share prices on offer.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares in Diageo, Sage, Prudential, JD Sports Fashion, ASOS, Hargreaves Lansdown and Smith & Nephew. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Diageo, Hargreaves Lansdown, Prudential, and Sage Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is £4 a fair price for Rolls-Royce shares?

Our writer runs his slide rule over last year's FTSE 100 star performer and considers whether Rolls-Royce shares might now…

Read more »

Close-up of British bank notes
Investing Articles

Here’s how I’d target £130 per week in dividends from a Stocks and Shares ISA

Using a Stocks and Shares ISA as a dividend machine does not have to be hard work. Our writer explains…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This 1 simple investing move accelerated Warren Buffett’s wealth creation

Warren Buffett has used this easy to understand investing technique for decades -- and it has made him billions. Our…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 6% in 2 weeks, the Lloyds share price is in reverse

After hitting a one-year high on 8 April, the Lloyds share price has suddenly reversed course. But as a long-term…

Read more »

Investing Articles

£3,000 in savings? Here’s how I’d use that to start earning a monthly passive income

Our writer digs into the details of how spending a few thousand pounds on dividend shares now could help him…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BP share price in the next three years

I can understand why the BP share price is low, as oil's increasingly seen as evil. But BP's a cash…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

This FTSE 100 Dividend Aristocrat is on sale now

Stephen Wright thinks Croda International’s impressive dividend record means it could be the best FTSE 100 stock to add to…

Read more »

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »