Forget high dividend yields! Here’s how I’m buying FTSE 100 stocks in the market crash

Income investing is on shaky ground as FTSE 100 companies cut dividends. But there are other investing styles to explore.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash has taken its toll on share prices across the board. Dividend yields have risen sharply as a result. As I write, 13 FTSE 100 stocks have a dividend yield north of 10%. If I invest at today’s share prices, the dividend income from these sounds like a bonanza. But here’s the rub. It would be a great time to invest in stocks that generate a high passive income only if we can be sure that the dividends will be sustained. 

FTSE 100 stocks’ dividend history

The stock market crash and the underlying economic slump suggest that they won’t. Some FTSE 100 companies have already announced dividend cuts and I suspect more could follow. In this scenario, I think it’s more important than ever before to make careful judgments of which dividend stocks we buy. In fact, a lower but safer dividend yield is preferable to a higher one that is likely to be cut.

I’d ideally invest in FTSE 100 stocks that have a long history of paying dividends. Their dividends might be reduced, but chances are, that they won’t be stopped altogether. In which case, at least the investment won’t be a total loss at any stage. One example of this is the FTSE 100 insurance giant Aviva, which has a history of paying dividends even during recessions. 

Considering other macro factors

But a long history of dividends isn’t my only investing gauge because there’s more that’s going on in the global economy than the coronavirus crisis. Consider oil prices, which have fallen to multi-year lows. Even before Covid-19 hit, 2020 had begun on an unstable note for crude oil with tensions between the US and Iran. More recently, a disagreement between Saudi Arabia and Russia destabilised it even more. Yesterday, Brent crude hit an 18-year low of $23.5. 

This has a bearing on FTSE 100 oil stocks like BP. Not only is oil demand expected to be weak, oil prices have plunged in an unexpectedly big way too. This weakens its position. At any other time, I would’ve been more confident of the stock, especially since I’ve invested in it. But now I’d watch developments carefully in the coming days before considering buying more.

Investment strategies beyond dividends 

I also think it’s a good time to buy growth stocks. There’s a plethora of defensive stocks that look most attractive to me right now. These include the FTSE 100 analytics provider RELX, as an example, which I talk about in more detail in another article today.

Also, if we can gather the nerve, I expect carefully selected contrarian buys right now can be profitable in the long term. For example, I’ve long liked the FTSE 100 property portal Rightmove. It operates in a cyclical industry, which makes it vulnerable to business cycles. But the future of the marketplace is online. This means that over time demand for RMV’s services will only rise, even if the increase is in cycles.

Even if it sounds risky, considering diversifying into varied investment styles may be the best bet in these trying times. 

Manika Premsingh owns shares of BP. The Motley Fool UK has recommended RELX and Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Why the next 4 weeks are going to be big for Barclays shares

Jon Smith points out upcoming earnings and ongoing geopolitical turmoil and explains how Barclays shares could be impacted in the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Scottish Mortgage has made a fortune on SpaceX and Tesla! Here are 5 UK stocks it owns

This FTSE 100 investment trust holds 101 growth stocks from around the globe, but only five from the UK. Which…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

I think UK investors are missing out on this overlooked Dow Jones stock

Jon Smith flags a US stock in the Dow Jones index that has a price-to-earnings ratio over half the average,…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

2 FTSE 100 shares that could outperform this year regardless of geopolitics

Jon Smith notes the volatile market but explains how to pick FTSE 100 shares that can be fairly insulated to…

Read more »