These 2 FTSE 100 shares look cheap to me. I’d buy them in this market crash

Most shares are now cheaper than they were just a month ago and Andy Ross thinks these FTSE 100 shares are particularly good value.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With dividends now looking increasingly precarious during this market crash as companies suspend their payouts and issue profit warnings, investors may wish to focus on shares that are cheap but reliable.

Keep on building

FTSE 100-listed housebuilder Barratt Developments (LSE: BDEV), like other listed companies in its sector, shows signs of its shares being very good value. The P/E is below six following the recent market sell-off. The shares have fallen by over 50% in just the last month.

The reasons for this, I think, are more about panic than a fundamental change in the housing market. Yes, for a while there will be less house-buying because people won’t be attending viewings and probably won’t want to take on mortgages when their jobs are potentially insecure.

Overall though, the housing market has a demand that outstrips supply. This is good for the shareholders of housebuilding companies. Before coronavirus, the government wanted to level up the country, and one way to do that is to build. Once coronavirus passes, even if that takes a year or longer to occur, housebuilders will be primed to benefit.

Investing in builder shares at these great values, especially in Barratt Developments, to me seems like a prudent move for any long-term investor.

Demand for medicines will persist

No matter what happens in the economy, there will be a need for vital medicines. This is why, especially at the most challenging time for shares, those of GlaxoSmithKline (LSE: GSK) should hold up particularly well. Indeed from the whole FTSE 100 over the last month, GSK is the 12th best performer. That can also be seen with its industry peer AstraZeneca, which has performed just a little better (or maybe that should that be less badly!)

GSK’s shares have still lost value, but 99 of the 100 shares on the elite index have over the course of the last month. The point is GSK’s are losing less value because they are defensive.

At a time when there’s a real risk that indebted companies and those with no customers might go to the wall, GSK isn’t going to be one of them. Its customers will keep buying its products and it can keep spending on research and development to create new blockbuster drugs that will help drive future sales.

With a PE of 11, I think the shares look cheap. And the dividend, which has been held flat for consecutive years, is more likely than most to avoid a cut or suspension. Last year’s dividend cover was 1.55x and it has been growing year-on-year.

Overall, GSK is likely to be one of only a handful of companies that will be less affected by coronavirus and with the shares now much cheaper, they look good value to me.

Andy Ross owns shares in AstraZeneca. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. The Motley Fool UK has recommended AstraZeneca. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »