FTSE 100 shares have crashed! 3 steps I’d take in this bear market

As FTSE 100 (INDEXFTSE: UKX) shares crash, I’d pay attention to several points to help protect my money now and even create wealth long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year’s stock market crash is understandably unnerving so many investors. Yet it’s potentially giving a rare opportunity to buy into high quality FTSE 100 shares too.

From its highs of around 7,675 in January, the FTSE 100 index has now fallen to approximately 5,100. This decline of over 30% puts Britain’s main equity index into bear market territory.

Therefore today, I’d like to discuss three steps I’d take in this unpredictable market. My aim, possibly like yours, would be to protect my money now and even create wealth in several years to come. I’ll also highlight several FTSE 100 shares I’m considering buying.

Here’s what I’d do 

First of all, I’d still invest in a Stocks and Shares ISA. Our tax year runs from 6 April to 5 April. We’ve less than three weeks to use the individual £20,000 ISA allowance for this tax year. 

Were there any FTSE 100 shares you liked before the market crash? Would you have invested in a company if the price had been lower? Well, here’s your chance now to buy into the shares via an ISA that has tax advantages.

Secondly, I’d reconsider my portfolio diversification strategy. Like many other investors, I’m wondering if we may already be in a recession. And certain industries tend to do better in times of slower economic growth.

A defensive company typically has a constant demand for its products or services. It isn’t correlated to the rest of the business cycle either. CNBC host Jim Cramer recently highlighted how important it may be to buy companies that “we can’t live without.” And I couldn’t agree with him more.

After all, we all have to buy daily basic essentials and continue our lives as normally as possible. Analysts regard consumer staples, healthcare companies, discount retailers, sin stocks (tobacco and drinks companies) and utilities mostly as defensive businesses. In other words, during a recession I’d bet on the consumer.

Finally, I’d pay attention to FTSE 100 shares that also have robust dividend yields and are likely to keep those dividends intact.

During mass market panics, some stocks may get sold off irrationally. But when investors plan to hold robust stocks for the long run — which I’d do — they’ll see the benefit of dividend reinvesting, returning even more cash on the initial investment.

The stock market crash is also making some of the UK’s best dividends stocks rather cheap. Passive income investors, such as retirees, could potentially benefit from investing in these companies.

FTSE 100 shares I’d consider now

Bear markets don’t occur very often. But when they do, it’d be important to buy into the top defensive businesses that may also provide investors with robust dividends. With this in mind, here are several large-cap shares I’m watching right now. I’d be willing to invest in them before the ISA deadline in April.

  • AstraZeneca – dividend yield 3.6%
  • BT Group – dividend yield 12.1%
  • British American Tobacco – dividend yield 7.8%
  • Coca Cola HBC AG – dividend yield 3.7%
  • Diageo – dividend yield 3.1%
  • GlaxoSmithKline – dividend yield 5.5%
  • Morrisons – dividend yield 3.4%
  • National Grid – dividend yield 5%
  • Ocado Group – doesn’t pay a dividend
  • Reckitt Benckiser Group – dividend yield 2.9%
  • Tesco – dividend yield 2.9%
  • Unilever – dividend yield 3.7%
  • United Utilities Group – dividend yield 4.5%

As always, don’t regard these as formal recommendations. Instead, view them as a starting point for more research.

tezcang owns shares of Morrisons. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended AstraZeneca, Diageo, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Dividend Shares

The dividend yield of these 2 income stocks just jumped almost 25%

Jon Smith points out an income stock he feels is attractive given the recent share price slump, but also outlines…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

As Rolls-Royce buys its own shares, should I buy more too?

Buying Rolls-Royce shares has been one of James Beard’s best decisions. But is it possible to have too much of…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing For Beginners

Down 43% in a month, what on earth’s going on with the Vistry share price?

Jon Smith points out why the Vistry share price is enduring a tough period, and provides his outlook for the…

Read more »

British pound data
Investing Articles

3 UK stocks experts believe will crash and burn in 2026!

These are the most heavily shorted UK stocks in March 2026, with institutional investors projecting catastrophe. Should shareholders be worried?

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

£5,000 invested in B&M shares at the start of 2026 is now worth…

After years of catastrophic decline, B&M shares are starting to bounce back, firmly beating the stock market in 2026 so…

Read more »

Aviva logo on glass meeting room door
Investing Articles

Aviva shares now yield 6.6%. Time to consider buying?

The dividend yield on Aviva shares is currently at a very attractive level. Could the insurer be a great source…

Read more »

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

Investing £500 a month in FTSE shares for 10 years unlocks a passive income of…

Zaven Boyrazian breaks down the strategies investors can use to unlock almost £16,000 of passive income using FTSE shares and…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

No savings at 40? Filling an empty ISA with cheap shares could help you retire earlier

The right cheap shares can turbocharge a portfolio for the years to come and even help investors unlock an earlier…

Read more »