Two high-quality FTSE 100 stocks I’d buy as coronavirus uncertainty crushes the market

The recent FTSE 100 (INDEXFTSE: UKX) crash is providing amazing buying opportunities, writes Edward Sheldon.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s fair to say coronavirus is now having a huge impact on global stock markets. In less than three weeks, the FTSE 100 index has fallen from 7,400 points to around 6,000 points, which represents a decline of just under 20%. 

At times like these, investing can certainly feel challenging. No one likes seeing the value of their investments plummet. However, if you’re a long-term investor, this kind of market weakness can also provide amazing buying opportunities. With that in mind, here’s a look at two high-quality FTSE 100 companies I believe look attractive right now.

Rightmove

One top FTSE 100 stock that’s popped up on my radar is property website operator Rightmove (LSE: RMV). It was trading above 700p a month ago, but now can be purchased for around 580p. As a result, its forward-looking P/E ratio has dropped to 26.9. I think that’s a very reasonable valuation for a company of RMV’s ilk.

The main reason I like Rightmove is that it’s the clear market leader in the UK online property space. Indeed, according to the company’s most recent annual report, 2019 was the ninth consecutive year Google reported that more people start their home search with ‘Rightmove’ rather than ‘Property’. This is a clear competitive advantage.

I also like the fact Rightmove is highly profitable (return on capital employed last year was 384%) and cash generative, it pays a small dividend (and has a great dividend growth track record), and it has a strong balance sheet.

All things considered, I see Rightmove as one of the most attractive growth plays in the FTSE 100. With the stock down nearly 20% over the last month, I think now is a great time to be building a position.

JD Sports Fashion

Another top FTSE 100 stock that’s dropped into my ‘buy-zone’ is JD Sports Fashion (LSE: JD). It was trading near 880p in February, yet now trades for around 660p. That means the forward-looking P/E ratio has fallen to about 17.5, which is an attractive valuation, in my view.

One reason I like JD Sports Fashion is the market for athletic footwear is continuing to grow at a very healthy rate. According to industry experts, global sales are expected to climb at around 7-8% per year in the next few years. JD, with its exposure to leading brands such as Nike and Adidas, looks well placed to capitalise. In addition, JD is also benefiting from the still-strong athleisure fashion trend.

Like Rightmove, JD has quality attributes. For a start, it’s a very profitable company. Last year, return on capital employed was 27%. In addition, the company is extremely cash generative and has a high level of free cash flow.

Overall, there’s a lot to like about JD, in my opinion. And with the shares having fallen significantly over the last few weeks, I think now is a great time to consider buying a slice of the business.

Edward Sheldon owns shares in Rightmove, JD Sports Fashion and Alphabet. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Alphabet (C shares) and Nike. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Is now a good time to start investing in the wealth-building stock market?

The stock market is a battle-hardened builder of wealth long term. But with risks mounting, is now a good time…

Read more »

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

See the income from investing a £20k ISA in this UK stock before it goes ex-dividend on 9 April

Harvey Jones says this UK stock offers one of the highest yields on the FTSE 100. Investors need to act…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

What’s going on with the AstraZeneca share price now?

Dr James Fox explores the recent movements in the AstraZeneca share price and evaluates whether it's still a good long-term…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This S&P 500 stock is down 30% and the CEO just bought $10m worth of shares

Insiders only buy a stock for one reason – they expect its price to go up. So, this S&P 500…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »