I won’t buy this FTSE 100 dividend stock even when market confidence recovers

Looking to load up on FTSE 100 dividend stocks when market sentiment improves? Royston Wild reveals one he’d avoid at all costs.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market sell-off on Monday is worsening. The FTSE 100 may be off early morning’s near-four-year lows below 6,000 points but it’s moving back towards these troughs again. A dive even further below these levels could arrive at any moment.

We here at The Motley Fool don’t believe that now’s the time to pull up the drawbridge and panic. Volatility is part and parcel of share investing, of course. The falls we are seeing today might be the biggest since the 2008/09 global financial meltdown, but before you think of selling up, it’s important to remember that investing in stocks is a long-term endeavour.

Studies show that individuals who buy into stocks and hold them for, say, a minimum of 10 years, can be expected to generate a return of at least 8% per year. Speaking as a share investor myself, I haven’t been minded to sell my holdings and run for the hills. I believe in the quality of my stocks and reckon they will bounce back and strongly too.

Get busy!

In fact, there are a number of London-quoted companies I have my eye on right now. In the words of billionaire investor Warren Buffett it pays to “be fearful when others are greedy and greedy when others are fearful.

There are many good-looking shares changing hands at rock-bottom prices today. Stocks of all shapes and sizes, irrespective of their risk profiles, are sinking right now. FTSE 100 stalwart J Sainsbury (LSE: SBRY), for instance, is down 5% in Monday business. It’s also within striking distance of the six-month lows of below 200p struck in recent sessions.

This weakness leaves the supermarket looking quite attractive on paper. A predicted 4% earnings rise in the fiscal year to March 2020 leaves it dealing on a price-to-earnings (P/E) multiple of 10.3 times. Moreover, right now Sainsbury’s carries a gigantic 5.3% forward dividend yield.

I think I’ll pass

The selling fever that’s gripped share markets is smashing cyclical and safe-haven shares alike. Even defence companies, pharmaceutical developers, food producers, consumer goods manufacturers and utilities are falling. Investors don’t care about their proven resilience in troubled times. Everything is going into the bin.

I remain confident that many of these fallers can recover their losses once the worst of the washout passes though. But this doesn’t mean that I’m backing Sainsbury’s to make a terrific recovery. You could argue that food retailers, like producers will never go out of fashion. We always need to eat, of course. And the products over at Sainsbury’s aren’t so expensive that sales would collapse should broader economic conditions in the UK suffer and the coronavirus keep spreading.

For me though, the threat posed by rising competition in the supermarket space makes the Footsie supermarket a risk too far, even at the current share price. The likes of Aldi and Lidl are running roughshod over the Big Four established chains. With these firms expanding their estates, it’s likely that revenues over at Sainsbury’s et al will continue to struggle (these fell 0.7% on a like-for-like basis in the 15 weeks to January 4). And things could get really miserable should the Germans expand into online retailing, as many are tipping.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »