3 ‘hidden’ pitfalls to avoid with shares in 2020

If you want to make a million from shares, avoiding these ‘hidden’ pitfalls could deliver a big boost to your performance.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sometimes it’s not so easy to spot trouble in a company because the first thing we notice about a share is all the good things, such as a tempting valuation, a juicy dividend yield or impressive rates of growth in earnings.

But it pays to put your sceptical hat on when evaluating stocks and look beneath the attractions to make sure these three hidden pitfalls aren’t present. Ferret them out, and you could save yourself a fortune!

Bad management

The directors and managers of a business don’t always perform well. Sometimes they try their hardest but just aren’t much good at it. Sometimes they are less than honest individuals and are working to a hidden agenda.

Warning signs can include excessive pay, easily achieved incentive schemes, related party transactions and frequent restructuring. If a firm is always fighting fires and trying new ways to make the business work out well, it makes me question the directors’ judgement in the first place. I’d also look at the history with regard to acquisitions. Have they added value or destroyed it? And is the boardroom stable or are the directors being frequently replaced?

Given that we need to trust management to run, expand and optimise a business while we hold its shares, finding one with an effective management team is essential for a decent investment outcome.

Business models that don’t work

It’s surprisingly common to find businesses on the stock market that just don’t work. You can pin this one down by looking at the numbers. If you see a record of volatile profits, low profit margins, and poor returns on equity or capital employed, you could be dealing with a poor business model. Worse still, shrinking revenues, periods of loss-making and poor cash flow are all things that scream “avoid!”

Broken balance sheets

A weak balance sheet will have the potential to pull the rug from under a company no matter how well it seems to be performing operationally. And your investment could go down with it. Look out for high levels of debt, pension obligations, leases and a big pile of unpaid creditors.

But not all debt is a bad thing. Sometimes it makes sense for a business, although the key is moderation, I reckon.

Buying the shares of a company that has a high debt load is a bit like buying the shares of a firm that doesn’t have any debt with money we’ve borrowed ourselves. The upside is juiced up when things go well and the downside is exaggerated when things go poorly!

I reckon one of the best moves you can make in your quest to make a million in the stock market is to avoid big mistakes. And focusing on the potential for finding these three toxic conditions could help you do that in 2020 and beyond.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »