Why I wouldn’t buy shares in this FTSE 100 dividend stock

Why one Fool is bearish on this particular stock in the FTSE 100 (INDEXFTSE:UKX).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A global media conglomerate, the publisher of books, reports, periodicals, and screen-based services for professionals across the world, Pearson (LSE: PSON) is a well-known name in the industry. Presently, the company is at a stage where shareholders are questioning their investment. It saw a 41% fall in share price over the last five years. Over the last year, the stock performed poorly with the share price down by 23%.

Although Pearson became profitable within the last five years, its share price tells a different story. Other metrics will help better explain the move. Revenue of the company fell by 2.2% per year for the past five years. While the market gained 8.4% in the last year, the shareholders of Pearson lost 21%.

Revenue of Pearson stood at £4.13bn in 2018 as compared to £4.51bn in 2017. The net revenue has consistently declined over the past five years. Earnings per share was 75.60p in 2018 and the price-to-earnings ratio was 12.41. 

What about dividends?

Investors consider dividends as a source of income. The company has paid regular dividends for the past five years. Pearson offers a modest dividend yield of about 1.97%.  In 2018, the company paid £181.3 million in dividends and it had a negative cash flow for the year.

The educational publisher warned that the adjusted operating profit for the year will be at the lower end of its guidance range. Shares were down 16% after this announcement. Adjusted earnings per share are predicted to be at the bottom range of 57.5p to 63p. Revenue from US Higher Education Courseware, which contributes 25% to the total revenue, was down by 10% in the first nine months of 2019. It was mainly due to students returning to school turning away from print products sooner than anticipated.

Increasing competition

The biggest problem that Pearson is facing is a growing competition and the move of the industry towards online offerings. Back in the days of big capital investment in paper publishing houses and manufacturing of books, the large companies had an advantage with their financial clout and it helped maintain a defensive mat. However, the Internet is now helping smaller companies by lowering the barriers to entry. There are early signs of optimism in this case but they are turning out to be premature. The company is facing bouts of pain before anything works out and the share price valuation shows high optimism.

What does the future hold?

Pearson is optimistic about the future. It recently announced acquisition of Lumerit education. The deal is valued at $29 million and will address the needs of college degree completion and affordability in the consumer market. It is estimated that online education will significantly grow over the next ten years and this deal will give a strong market hold to Pearson. 

The company has bright plans and pays a dividend, but it does not justify the falling spree of the share price. The total shareholder return for the past five years is -28% and this gives a clear idea about the returns generated by the stock.  I do not think the valuation of Pearson offers enough margin to cover the risk.

Vandita does not own shares in any company mentioned. The Motley Fool UK has recommended Pearson. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »