I think this FTSE 100 dividend stock’s too cheap for ISA investors to miss!

Looking for bargains on the FTSE 100? This particular income hero is a terrific buy for any Stocks and Shares ISA, says Royston Wild.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the past three months, Prudential (LSE: PRU) has been one of the biggest fallers on the FTSE 100, its share price collapsing by a whopping 21%.

It was always likely the insurer would be downvalued after its UK and European operations were hived off and listed separately on the blue-chip index as M&G. But this isn’t the sole reason for its share price demise. Concerns over Prudential’s profits prospects in its remaining markets of Asia and the US have worsened.

Yesterday, GDP data from the States showed the North American economy grew just 1.9% in the third quarter, down from 2% in the previous three months, and extending fears of steady decline as we move into 2020. The bickering over tariffs between US and Chinese lawmakers is clearly having an impact on business investment, but the problem is particularly troublesome in Prudential’s Asian markets.

Asian worries

Latest GDP numbers from the regional engine room, China, came in at their lowest rate for almost 30 years in quarter three, at 6%. However, trade wars are not the only thing souring investor demand for ‘The Pru’ in recent weeks, with extreme political unrest in Hong Kong also casting a shadow over profit expectations in the near-term and beyond.

The extent of this problem was illustrated today when data showed the economy there shrank 3.2% in the third quarter, worsening from the 0.4% fall in the previous three-months, and prompting the first recession since the 2008/2009 financial crisis.

It’s not a surprise to see City analysts mark down their earnings forecasts for Prudential in this climate. They’re currently expecting a rare 1% earnings dip in 2019 and it’s clearly quite possible profits will remain under pressure in 2020.

Long-term lovely

Despite these problems though, I would argue that, at current prices, the insurance giant is hugely attractive for long-term investors as it now deals on a bargain-basement forward P/E ratio of 8.5 times.

Don’t be mistaken. Sure, economic turbulence in its key regions is a problem right now. But once this cyclicality runs through the trading landscape for Prudential and its peers, those critical emerging markets remain compelling. Future growth predictions remain strong and, for financial services providers, a mix of rapid population expansion, rising personal incomes, and low product penetration provides plenty of opportunity to grab business.

Dividends to keep rising

And, in the meantime, investors can expect annual payouts at this reliable dividend grower to keep rising. Having a solid long-term outlook and a dedication to handsomely rewarding shareholders is one thing, but Prudential has the financial clout to back it up.

The splitting of M&G means the business is no longer subject to Solvency II rules, but under the Local Capital Summation Method (LCSM) framework in Hong Kong, it recorded a handsome £7.4bn surplus as of June. And this prompted it to lift the interim dividend 5% year-on-year.

For 2019, a total 51.2p per share reward is forecast, up from the 49.35p of last year, a reading which yields a chunky 3.8%. And it’s quite likely Prudential will have the balance sheet strength to keep raising payouts in what could be a troublesome 2020 too.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »