We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Thinking of buying Tesco shares? Read this first

Are Tesco shares a bargain? Edward Sheldon takes a closer look at the investment case.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) is a stock that tends to divide opinion. On one hand, there are plenty of investors who believe that the company has bright prospects ahead and that the share price offers value. On the other hand, many investors see the investment case as quite risky. Personally, I’m in the latter camp. Here’s why.

Lack of economic moat

One of the first things that Warren Buffett looks for in a stock is a competitive advantage or ‘economic moat’. What this does is protect the company profits. Imagine that the company is a castle – if it has a wide moat around it, it’s more protected from enemies (competitors) meaning its profits should be more resilient. If there’s no moat, there’s nothing to stop enemies from raiding the castle (i.e. competitors stealing market share). “The most important thing is trying to find a business with a wide and long-lasting moat around it,” Buffett says. “Why is that castle still standing? And what’s going to keep it standing or cause it not to be standing five, 10, 20 years from now?”

Now, in the past, Tesco’s competitive advantage was that it was the largest supermarket in the UK. This meant that it could buy in scale, offer competitive prices, and generate solid profits. That model worked well when it was just the big four supermarkets – Tesco, Sainsbury’s, Morrisons, and Asda – in the UK. However, that competitive advantage appears to have been smashed to pieces by the arrival of Aldi and Lidl, who have disrupted the market in recent years by offering far lower prices than the big four, and have managed to capture significant market share. 

Just look at the most recent UK supermarket data. For the 12 weeks to 9 September, Tesco’s market share fell from 27.4% to 26.9%, while Aldi’s market share increased from 7.6% to 8.1% and Lidl’s increased from 5.5% to 6%. This is a trend that we have seen for a while now. Clearly, Tesco’s economic moat has been breached. And looking ahead, I believe things could get worse for it.

Aggressive growth plan

Just last week, Aldi – which has won a stack of supermarket awards in recent years – announced plans to open a new store in the UK every week on average for the next two years. The group is also now targeting London. “Within Greater London, our market share is around half of what it is in the rest of the country so there’s clearly a big opportunity for us to expand the business. In the long term, we can comfortably see us opening 200-250 stores within London,” said Aldi boss Giles Hurley.

I see this as bad news for Tesco, as with more stores open, Aldi should be able to continue to capture market share at the expense of the big four. Throw in Lidl’s plans to open 40 new stores in London in the next few years, and the long-term outlook for Tesco looks quite uncertain, in my view.

So, given its clear lack of economic moat, I’d be inclined to give Tesco shares a miss. To my mind, the current forward-looking P/E ratio of 14.7 doesn’t offer enough value when you consider the risks to the investment case. All things considered, I think there are better stocks to buy right now.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Will next week hand investors a once-in-a-decade chance to buy UK stocks?

Harvey Jones says UK stocks haven't crashed yet but there are still plenty of buying opportunities out there in today's…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How to invest £15k in dividend shares to aim for £1,000 of passive income this year

Money gathering dust? Mark Hartley looks at a way to convert stagnant savings into lucrative passive income by investing in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

The biggest reason to use a SIPP is…

A SIPP can offer an investor both pros and cons. But there's one big advantage this writer rates highly. Did…

Read more »

Young female hand showing five fingers.
Investing Articles

5 steps that could turn £5 a day into a £500 a month passive income

Can a fiver a day really lay the foundation for hundreds of pounds in passive income each month? Yes, it…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

What can we learn from Warren Buffett about investing for retirement?

Billionaire investor Warren Buffett clearly isn't one for retiring early. But his stock market insights could help others to do…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

1 major investing mistake that can drain your Stocks and Shares ISA

A lot of investors fail to size their investments properly in their Stocks and Shares ISAs. And as a result,…

Read more »

Stacks of coins
Investing Articles

£20,000 invested in these penny shares 5 years ago is now worth £42,260!

A lump sum invested across these penny shares would have more than doubled an ISA investor's money. Here's why they…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I’m getting ready for an AI-driven stock market crash

Edward Sheldon sees two ways in which artificial intelligence (AI) could lead to a major stock market meltdown in the…

Read more »