We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Why I’m looking at Diageo shares amid growing geopolitical risks

I believe this FTSE 100 (INDEXFTSE:UKX) share could help investors weather cloudy days in the markets.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

What could make an investment account worry-proof? This question is becoming more relevant as headwinds threatening the global economy are gathering pace. 

Geopolitics matter

Geopolitical events affect financial markets both in the UK and globally. And equity markets worldwide are facing a cocktail of risks now, leading to constant ebbs and flows in investor sentiment.

The biggest global headwind is the US-China trade war. President Trump has plans to increase tariffs on all imports from China, while China is allowing its currency weaken to help its exports.  Worryingly, the trade war may also end up becoming a tech war as protectionism takes hold in many countries.

Furthermore, Hong Kong has suffered weeks of political protests. Naturally, this uncertainty has led to further choppiness in the Chinese and Hong Kong stock markets.

Also earlier in August, many investors have noticed the big drops in the Argentinian peso and shares. The decline is due to the unexpected results in the country’s presidential primaries. Markets are now pricing in the possibility that a more protectionist government will take power in Argentina toward the end of the year. As a result, credit-default swaps have spiked. And if this important cog of the Latin American economy fails, global shares cannot avoid the ensuing volatility.

Brexit deadline approaches

On the home front, investors may expect even more global turbulence as we get ready for Brexit with the EU departure date set for October 31. It’s probably the understatement of the decade to say that Brexit has so far been wildly unpredictable! 

And it has not exactly been a hot August for the FTSE 100 as well as the pound. Economic growth has taken a hit in the UK and markets have been suffering from a bad case of the jitters! We may even have a snap election that could complicate the Brexit process further.

In other words, markets in the UK and worldwide may be entering a period of an unprecedented reactionary environment. While it’s almost impossible for the average portfolio to completely avoid the impact of market declines, it is possible to minimise it by adding stocks that are more defensive in nature.  

Drink our way through uncertainty?

Year-to-date Smirnoff-to-Guinness giant Diageo (LSE: DGE) is up about 17%. The shares are hovering around 3,450p and offering a dividend yield of 2%.

Expensive yes, but the group’s performance this year reminds me how both during and since the worst of the 2008/09 financial crisis it had handily outperformed many FTSE 100 shares. There may be few consumer products as recession-proof as alcohol, as people tend to drink in both good and bad times alike.

The strong brand names owned by Diageo give management pricing and competitive power within this non-cyclical market. Geographic diversification – especially into emerging economies, where consumers are increasingly showing brand loyalty – also provides a relatively defensive investment opportunity.

The tens of millions of new members of the middle class across the developing world constitute an increasingly lucrative market. For the year ended 30 June, the company delivered strong net sales growth of 6.1%. Markets in Asia Pacific, Latin America and Africa all contributed strongly.

If Diageo can continue to pivot towards these growth markets and maintain 30%+ operating margins, the shares could belong in most portfolios despite the trailing P/E ratio of 26. I’d be a buyer of the stock at any dip.

tezcang has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Will next week hand investors a once-in-a-decade chance to buy UK stocks?

Harvey Jones says UK stocks haven't crashed yet but there are still plenty of buying opportunities out there in today's…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How to invest £15k in dividend shares to aim for £1,000 of passive income this year

Money gathering dust? Mark Hartley looks at a way to convert stagnant savings into lucrative passive income by investing in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

The biggest reason to use a SIPP is…

A SIPP can offer an investor both pros and cons. But there's one big advantage this writer rates highly. Did…

Read more »

Young female hand showing five fingers.
Investing Articles

5 steps that could turn £5 a day into a £500 a month passive income

Can a fiver a day really lay the foundation for hundreds of pounds in passive income each month? Yes, it…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

What can we learn from Warren Buffett about investing for retirement?

Billionaire investor Warren Buffett clearly isn't one for retiring early. But his stock market insights could help others to do…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

1 major investing mistake that can drain your Stocks and Shares ISA

A lot of investors fail to size their investments properly in their Stocks and Shares ISAs. And as a result,…

Read more »

Stacks of coins
Investing Articles

£20,000 invested in these penny shares 5 years ago is now worth £42,260!

A lump sum invested across these penny shares would have more than doubled an ISA investor's money. Here's why they…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I’m getting ready for an AI-driven stock market crash

Edward Sheldon sees two ways in which artificial intelligence (AI) could lead to a major stock market meltdown in the…

Read more »