These unloved FTSE 100 dividend yields are on sale. Should you buy them for your ISA?

Could these FTSE 100 (INDEXFTSE: UKX) shares be the dividend bargains you’ve been looking for? Royston Wild thinks they may well be.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s no secret that the UK homes market is in a rut right now. Latest data from the Office for National Statistics, for instance, shows average property prices crawled just 1.2% higher in May, slowing from April and reflecting the continued pressure that Brexit is causing to homebuyer appetite.

It’s quite possible that things will get even worse over the coming year, a recent survey carried out by Reuters suggests. In the event of Britain embarking on a disorderly EU withdrawal — possibly as soon as October 31 — then property values could actually fall by around 3% in the following six months, according to a panel of property experts.

And most chillingly, the report suggested that prices in London could fall by a shocking 10% in that time.

Low rates to keep supporting sales

The coronation of Boris Johnson as prime minister a month ago, and the subsequent stepping-up of the chances of a no-deal Brexit. means that it stands to reason that the homebuilders should remain ‘on sale’ right now. Indeed, the two sector blue-chips which I currently own, Taylor Wimpey (LSE: TW) and Barratt Developments (LSE: BDEV), both trade on bargain-basement forward P/E ratios of around 7 times and 8 times respectively.  

I believe that the near-term risks created by the challenging political landscape are more than factored in at these levels, however. Let’s be clear: there simply aren’t enough homes out there to meet demand, thanks in part to low interest rates which continues to drive buyer activity.

A report released this week by the Tony Blair Institute suggests that “[the] culprit for sky-high house prices is low global interest rates that have made it easy for home owners and investors to take on large amounts of mortgage debt and pay ever more for houses.” And it’s likely that this critical support lever is here to stay, and especially so should the financial impact of Brexit decimate the UK economy.

12%-plus dividends!

One more thing worth noting from that report: this current environment of rock-bottom rates, and the subsequent ease with which property ownership can be achieved, means that even if the government were to meet its building target of 300,000 new homes per year, average property values would still only fall by around 10% over the course of some 20 years.

It certainly appears, then, that the likes of Barratt and Taylor Wimpey can be confident that profits should continue to rattle broadly higher in the years ahead. Ripping demand looks set to continue outpacing supply and both firms are steadily increasing production to capitalise on this ripe landscape.

To conclude, then, I reckon the cheap share prices of both FTSE 100 firms provide an attractive entry point for long-term investors to buy in at. What’s more, with Taylor Wimpey and Barratt also boasting gigantic forward dividend yields of around 7.5% and 12.5%, I reckon they’re worth serious consideration from income chasers in particular. I bulked up my own personal Stocks and Shares ISA with these dividend heroes and reckon that you should too.

Royston Wild owns shares of Barratt Developments and Taylor Wimpey. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »