Like Whitbread, this company’s bold move could be transformational

Although Whitbread plc (LON: WTB) sold a cracking business in Costa, I’m a big fan of companies ditching underperforming operations, so have no reservations about this move.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 hospitality champion Whitbread surprised me when it sold off its Costa coffee chain, which I considered to be the ‘crown jewels’ of the enterprise. However, the directors had the advantage of inside information, so I’m not going to argue.

A long-term decision

But I have no such reservations at all about Fuller, Smith & Turner’s(LSE: FSTA) recent sale of The Fuller’s Beer Company, its brewing arm, for a cool £250m.

Today’s full-year results report for the trading year to 30 March reveals to us that discontinued operations (brewing) delivered a 14% contribution to gross profit figures and continuing operations provided the remaining 86%. Yet brewing accounted for around 33% of the year’s revenue, so the margins in that business were thinner, it seems.

Great! The company can pocket the £250m provided by buyer Asahi Europe Ltd and move on with its best-earning assets still on the books and earning ongoing profits.

And those continuing operations consist of Managed Pubs and Hotels, which delivered like-for-like sales growth of 4.9% compared to the prior year, and Tenanted Inns with a 1% increase in like-for-like sales.

Chief executive Simon Emeny said in the report that the sale of the beer business was a “transformational move.” He explained that it was a long-term decision that gives the directors a “clearer focus” regarding sustainable growth from the “higher-margin” part of the business that remains.

A bold move?

I’m a big fan of ditching underperforming operations in a business, so have no reservations at all about the company’s decision to sell. If managements don’t engage in nipping and tucking operations from time to time, how can they optimise an enterprise for maximum efficiency and profitability? If directors don’t direct, they tend towards being merely administrators, sitting behind their desks perched on fat wallets, in my view.

But I think Emeny sounded a reminder about the risks of economic cyclicality in the hospitality sector. Indeed, he went on to say the proceeds of the sale give the firm a cushion of funds to deal with “potentially turbulent times ahead as the UK navigates the implications of exiting the European Union.” 

There’s a sharp contrast in FSTA’s feelings about Brexit and those of the directors of premium alcoholic drinks supplier Diageo, for example, who effectively said in its full-year report today: Brexit? Not bothered, Mate. Won’t affect us much.

The clear difference between the two firms is that Diageo has a vast international base of customers whereas FSTA’s operations are all in the UK. But I reckon it’s hard to get a definite steer because the authors of each outlook statement regarding Brexit will have their own Leave or Remain filter through which all information must pass, whether consciously or unconsciously! That may seem like a whimsical point, but I reckon it’s a ‘thing’ in the world of investing today. A thing that potentially muddies the investing waters even more than they were already muddied.

For what it’s worth, I’m not planning on buying shares in FSTA any time soon. But that’s because of its general cyclicality, not because I disagree with the sale of the brewing business.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Diageo and Fuller Smith & Turner. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA for a £3,333 monthly passive income?

Let's take a look at how much cash is needed in an ISA to hit a large passive income target…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Could Rolls-Royce shares double again in 2026?

Rolls-Royce shares are developing a curious habit of doubling in value inside a year. Could they pull it off once…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Could Greggs shares outperform Nvidia in the coming 5 years?

Comparing the performance of Greggs shares and Nvidia stock in recent years is night and day. But what might happen…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

2 insanely cheap shares to consider buying today

Harvey Jones loves going shopping for cheap shares and picks out two FTSE 100 stocks that are potentially undervalued despite…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Retire early? I’ve just bought 2 new ‘moonshot’ growth stocks for my ISA

These growth stocks are extremely risky investments. However, taking a five-year view, Edward Sheldon sees enormous potential.

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much should a 40-year old put into an empty SIPP to aim for a million by 60?

Over the next 20 years, someone could turn a SIPP with nothing in it today into a seven-figure retirement pot.…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

The 1 question everybody holding Rolls-Royce shares should ask themselves today

Every FTSE 100 investor is wondering where the Rolls-Royce share price goes next. But Harvey Jones highlights a different question…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Match the State Pension through buying dividend shares? Here’s what that might cost

If the State Pension seems like it might not go far enough, some forward planning today could potentially help ease…

Read more »