Is Diageo a FTSE 100 forever stock?

Diageo plc’s (LON: DGE) robust balance sheet and the growing consumption of alcohol make it a forever stock for me.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When I learned that 99.7% of Warren Buffett’s immense wealth was created after the age of 52, I was astonished. The world’s most recognisable investor hadn’t even hit his stride till middle age. This fact highlights the importance of an extended time horizon while investing.

In my opinion, the amount of time an investor can spend staying in the market is just as important as her ability to minimise risks and maximise returns. Maintaining a steady rate of return for extended periods of time is the key to benefitting from the power of compounding.

With this in mind, investors might want to turn their attention to the so-called ‘forever stocks’ – companies that can generate decent returns forever. And the best way to spot a forever stock is to start with companies that have seemingly been around forever. One such company is spirits giant Diageo (LSE: DGE).

Created by merging Guinness and Grand Metropolitan in the 90s, the company can trace its roots back to 1759. Since its initial public offering in 1995, the stock has delivered a 655% return in price appreciation alone. With dividends included, the total shareholder return would be a lot higher.

With an average beta of 0.43 over the past three years, Diageo has been a remarkably steady and lucrative bet for long-term shareholders. But can the stock keep going at the same rate forever? Here’s a look at the dynamics of Diageo’s industry and the company’s underlying fundamentals.

Drinking culture

Consuming alcohol on a regular basis may not seem as popular as it once was. Investigators from the Centre for Addiction and Mental Health, in Toronto, Canada, and the Technische Universität Dresden, in Germany found that per capita alcohol consumption across Europe declined 12% between 2010 and 2017.

However, while Europeans and North Americans are drinking less, Asian consumers are more than offsetting this trend. Over the same period, alcohol consumption in Asia grew by 34%, while the global rate of consumption is up 70% over the past 20 years.

However, while Europeans and North Americans are drinking less, Asian consumers are more than offsetting this trend. Over the same period, alcohol consumption in Asia grew by 34%, while the global rate of consumption is up 70% over the past 20 years.

Diageo has been diversifying its operations over the same period and the company now derives 20.7% of its revenue from Asia, according to its latest annual report. Diageo is a global conglomerate, which means the escalating rate and premiumisation of alcohol consumption across the world will continue to benefit the company for the foreseeable future.

Fundamentals

At just under 2%, the firm’s dividend yield is far from impressive. However, the company has a manageable debt burden (about 50% of total assets), a lucrative rate of return on equity (27%), robust interest coverage ratio (10.6), and a low payout rate (54.5%).

Bottom line

There seems to be plenty of reason to believe the alcoholic beverages industry will continue to expand at a steady rate for the foreseeable future. Diageo, meanwhile, is the industry’s largest conglomerate with a diverse portfolio of brands backed by a robust balance sheet and attractive margins.

The dividend yield may be low at the moment, but the company’s financial strength and the industry’s long-term outlook make DGE one of the most dependable dividend stocks on the FTSE 100. I believe it fits the description of a ‘forever stock’.

Vishesh Raisinghani has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »