Two FTSE 100 shares I’m buying for my ISA

These two stocks are this Fool’s favourite FTSE 100 (INDEXFTSE:UKX) buys.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are two FTSE 100 stocks I think are highly attractive right now. So much so, they’re the only stocks I’m currently buying for my ISA.

In fact, not only do I think these are the best FTSE 100 stocks to buy right now, but they’re also the most substantial holdings in my equity portfolio. I’m going to explain why.

A global leader

Prudential (LSE: PRU) is, in my opinion, one of the best-managed companies in the UK’s blue-chip index. The business has been the go-to life insurance and long term savings provider in the UK for decades, and its expansion into Asia was perfectly timed.

The group’s Asian business has been a key growth driver over the past decade, and analysts expect this trend to continue for the foreseeable future as the pensions and savings market across Asia is still relatively underdeveloped compared to Western countries.

Prudential wants to capitalise on this potential by splitting itself in two. The firm is planning to de-merge its UK business, M&G Prudential, from the international company, which should unlock value for shareholders. Indeed, I calculate that the sum-of-the-parts (SOTP) of these two businesses is over 2,000p per share, that’s around 15% above current levels. Some analysts believe the SOTP is even higher, with estimates suggesting it could be as high as 2,500p.

The group is expected to complete its breakup at some point in the next 12-24 months, and this should unlock the value I’ve mentioned above. In the meantime, the shares support a dividend yield of 3.1%.

Dividend champion

As well as Prudential, I’m also buying insurer Admiral (LSE: ADM) for my ISA portfolio. There are a handful of insurance businesses that trade on the London markets, but Admiral stands out to me because it has the highest profits margins of them all.

The enterprise reported an operating profit margin of 37.7% last year, compared to the industry average of 9.2%, because the group has the lowest costs in the sector. Insurance companies can’t do much about the level of claims they have to pay out to customers, but they can control their cost base. And Admiral has invested a considerable deal of time and effort in trying to make sure its costs remain as low as possible.

By keeping costs low, the company can offer a better service to customers while still achieving a good result for shareholders.

The company is somewhat of a dividend champion, paying out a combination of regular and special dividends every year, depending on the environment. For 2019, analysts are expecting the firm to distribute around 137p to shareholders giving a prospective yield of 6.2%.

Unfortunately, this level of income doesn’t come cheap. The stock is currently trading at a forward P/E of 17. However, I think this is a price worth paying for Admiral’s market-leading profit margins.

Rupert Hargreaves owns shares in Prudential and Admiral. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »