Which is the best buy after recent updates, ASOS or Tesco?

ASOS plc (LON: ASC) versus Tesco plc (LON: TSCO). Here’s how I made my choice.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Online fashion retailer ASOS (LSE: ASC) delivered its half-year results on 10 April revealing that although revenue increased 14% compared to the equivalent period a year earlier, diluted earnings per share plunged 88%.

Chief executive Nick Beighton said in the report the market was more competitive in the period and the firm has pinned down “a number of things” it can do better. He is confident of an improved performance” in the second half of the company’s trading year.

Investing for global growth

I reckon the stock market saw the profit collapse coming. The share price plunged by more than 70% from its peak during 2018 and has so far spent 2019 clawing its way back up, but there’s a long way to go before the stock repeats past glories.

City analysts following the firm expect earnings to rebuild going forward, and Beighton said ASOS is close the end of a “major” programme of capital expenditure. While painful in terms of disruption and costs in the short term, he reckons the CapEx investment has given ASOS global capabilities to capture more of the growing online fashion market estimated to be worth more than £220bn. Beighton is confident the company will restore profitability and accelerate its generation of free cash flow.

He outlined the firm’s vision saying there will only be a “handful” of companies with global scale in the market in the future and the directors are “determined that ASOS will be one of them.”  The strategic and operational course looks set, but will the stock make a good investment from here? The recent share price close to 3,517p puts the firm on hefty forward-looking earnings multiple around 43 for the trading year to August 2020.

Meanwhile, supermarket chain Tesco (LSE: TSCO) released its full-year results on the 10 April revealing growth in revenue of 11% compared to the year before, and adjusted diluted earnings per share up just over 29%. The directors pushed up the total dividend for the year by more than 90% to 5.77p. The recovery under chief executive Dave Lewis looks like it’s going well.

This turnaround has essentially turned

It’s worth remembering that five years ago the dividend was a whisker below 15p. There’s still a long way to go before Tesco gets near its previous heights. But Lewis said in the report that the company has met, or is about to meet, the “vast majority” of its turnaround goals.  He’s “very confident” that Tesco will complete its turnaround journey in the current trading year.

If that’s the case, I think the valuation is too high. The stock market seems to be pricing in further recovery ahead. The recent share price close to 247p throws up an earnings multiple just below 15 for the current year and the forward-looking dividend yield is around 3%. I don’t believe Tesco’s ongoing growth prospects are great and would rather see a dividend yield above 5% and a P/E rating closer to, say, 10.

Given the choice between these two shares, I’d rather take my chances with the global growth prospects of ASOS.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

I’d follow Warren Buffett and start building a £1,900 monthly passive income

With a specific long-term goal for generating passive income, this writer explains how he thinks he can learn from billionaire…

Read more »

Investing Articles

A £1k investment in this FTSE 250 stock 10 years ago would be worth £17,242 today

Games Workshop shares have been a spectacularly good investment over the last 10 years. And Stephen Wright thinks there might…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »