Which is the best buy after recent updates, ASOS or Tesco?

ASOS plc (LON: ASC) versus Tesco plc (LON: TSCO). Here’s how I made my choice.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Online fashion retailer ASOS (LSE: ASC) delivered its half-year results on 10 April revealing that although revenue increased 14% compared to the equivalent period a year earlier, diluted earnings per share plunged 88%.

Chief executive Nick Beighton said in the report the market was more competitive in the period and the firm has pinned down “a number of things” it can do better. He is confident of an improved performance” in the second half of the company’s trading year.

Investing for global growth

I reckon the stock market saw the profit collapse coming. The share price plunged by more than 70% from its peak during 2018 and has so far spent 2019 clawing its way back up, but there’s a long way to go before the stock repeats past glories.

City analysts following the firm expect earnings to rebuild going forward, and Beighton said ASOS is close the end of a “major” programme of capital expenditure. While painful in terms of disruption and costs in the short term, he reckons the CapEx investment has given ASOS global capabilities to capture more of the growing online fashion market estimated to be worth more than £220bn. Beighton is confident the company will restore profitability and accelerate its generation of free cash flow.

He outlined the firm’s vision saying there will only be a “handful” of companies with global scale in the market in the future and the directors are “determined that ASOS will be one of them.”  The strategic and operational course looks set, but will the stock make a good investment from here? The recent share price close to 3,517p puts the firm on hefty forward-looking earnings multiple around 43 for the trading year to August 2020.

Meanwhile, supermarket chain Tesco (LSE: TSCO) released its full-year results on the 10 April revealing growth in revenue of 11% compared to the year before, and adjusted diluted earnings per share up just over 29%. The directors pushed up the total dividend for the year by more than 90% to 5.77p. The recovery under chief executive Dave Lewis looks like it’s going well.

This turnaround has essentially turned

It’s worth remembering that five years ago the dividend was a whisker below 15p. There’s still a long way to go before Tesco gets near its previous heights. But Lewis said in the report that the company has met, or is about to meet, the “vast majority” of its turnaround goals.  He’s “very confident” that Tesco will complete its turnaround journey in the current trading year.

If that’s the case, I think the valuation is too high. The stock market seems to be pricing in further recovery ahead. The recent share price close to 247p throws up an earnings multiple just below 15 for the current year and the forward-looking dividend yield is around 3%. I don’t believe Tesco’s ongoing growth prospects are great and would rather see a dividend yield above 5% and a P/E rating closer to, say, 10.

Given the choice between these two shares, I’d rather take my chances with the global growth prospects of ASOS.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Could the Greggs share price double in 5 years?

The Greggs share price has more than halved since late 2021. Our writer explains why he thinks it might ultimately…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How big does an ISA need to be to generate a £100k second income?

Ben McPoland highlights how it's possible for a Stocks and Shares ISA portfolio to one day throw off life-enhancing sums…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

With a P/E ratio of 12 and an 8.55% dividend yield, are Taylor Wimpey shares a no-brainer?

Taylor Wimpey shares offer one of the biggest dividend yields on the London Stock Exchange. But are they truly worth…

Read more »

Caerphilly Castle, and reflection in the moat.
Investing Articles

After 100 years, is this FTSE 250 trust about to disappear?

A century-old investment trust from the FTSE 250 index is facing a crucial vote tomorrow. What's going on -- and…

Read more »

Investing Articles

Starting 2026 with £20k? Here’s how to try and turn that into a second income

How can investors get the most bang for their buck with second income in 2026? Our Foolish author explains one…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

£20k spent on this rocketing FTSE 250 share a year ago is now worth…

Someone investing in this FTSE 250 growth share a year ago would have doubled their money! Can it continue rising?…

Read more »

Investing Articles

Prediction: in 2026 the BP share price and dividend could turn £10,000 into…

Harvey Jones says the BP share price can be turbulent but with buybacks and dividends on offer, it should help…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

3 UK stocks tipped to grow 100% (or more) in 2026

Mark Hartley breaks down the investment case behind three UK stocks that have been forecast to double in value this…

Read more »