Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Thinking of buying the Ocado share price? Read this first

Shares in Ocado Group plc (LON: OCDO) have surged over the past year. But before you buy in, there are some things you should be aware of, says Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last week, rumours started to spread that high street retail stalwart Marks & Spencer is planning to roll out a new food delivery service, supported by Ocado (LSE: OCDO). 

This could be the latest in a string of deals Ocado has signed with retailers around the world who are looking to improve their internet offering as consumers increasingly move online to do their shopping.

These deals have helped push the Ocado share price to new heights with the stock hitting an all-time high of 1,133p in July last year. Although it has since given up some of these gains, it’s still vastly outperforming the Footsie 100. Indeed, over the past 12 months, the stock has smashed the UK’s leading blue-chip index by just over 100%.

However, if you want to join the party and buy into the Ocado growth story, there are several things I think you should be aware of first.

Future growth

The first point I think investors should be aware of before buying the Ocado share price is that this is very much a future growth story. 

While the company has signed some potentially game-changing agreements over the past 24 months, it’s still miles away from profitability. The City is not expecting any kind of profit for the next two years, and I don’t expect the business to become self-sufficient anytime soon.

Takeover potential

Secondly, Ocado has often been touted as a possible takeover target, thanks to its unique robotic technology. 

It has been speculated that Marks & Spencer could be interested in buying the retailer’s food delivery operations, although this isn’t realistic because the high street retail giant already has debt equal to 2.75 times earnings, (net debt of £1.6bn) and buying Ocado could cost as much as £6bn.

Other companies with deeper pockets might be interested. But after the recent share price rally, Ocado isn’t cheap, and the new price tag is almost certain to have discouraged bidders.

Show us the money

Finally, as I’ve noted above, Ocado isn’t expected to report a profit for the next few years, and this makes it hard to value the business.

Ever since it first hit the market, the group has struggled to generate enough cash to keep the lights on. Thanks to investor support, management has been able to raise enough to maintain operations, £800m over the past 10 years to be exact.

And even though it has signed some lucrative deals over the past 24 months, cash generated from these agreements is projected to be limited. The biggest deal is with US retailer Kroger and it will order 20 depots from Ocado over the next three years. This could generate as much as £250m in free cash flow per annum for the company, which is entitled to a certain percentage of Kroger’s online sales fulfilled in the depots. That’s not a particularly attractive rate of return on the current market valuation of £6bn.

The bottom line

So overall, after doubling in the space of the year, the Ocado share price might look attractive, but after considering the above, it seems to me as if there’s plenty of hope already built into the share price at this level.

For the share price to move higher, the company needs to go beyond what it achieved in 2018. That might not be possible.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

From hero to zero: are Lloyds shares a ticking time-bomb after a 70% gain in 2025?

In 2025, Lloyds shares have produced around 10 years’ worth of average stock market gains. Could they be heading for…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Which stock market is best: the UK or US? Here’s how British investors can benefit regardless

Stock market diversification helps spread risk and capitalise on growth and income. Mark Hartley considers the options for British investors.

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Will the epic BT share price surge 77% in 2026?

BT's share price is tipped to rise next year. Discover what could drive the FTSE stock higher -- and what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

I asked ChatGPT for 5 world-class UK stocks for a retirement portfolio. Here’s what it gave me

Searching for top-quality UK stocks for a retirement portfolio? Here are some names that the world's most popular generative AI…

Read more »

Happy male couple looking at a laptop screen together
Investing Articles

I just asked ChatGPT a really stupid question about FTSE 100 stocks and it said…

Harvey Jones insulted artificial intelligence by asking it a very basic question about which FTSE 100 stocks to buy and…

Read more »

Road trip. Father and son travelling together by car
Growth Shares

The share price of my favourite FTSE 100 growth stock can’t stop falling. Time to buy?

Paul Summers loves the near-monopoly this FTSE 100 company enjoys. But he's also concerned its shares have tumbled over 20%…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Dividend Shares

Shock news: over 1 year, the FTSE 100 is beating the S&P 500!

For most of the last 15 years, the US S&P 500 index has thrashed the UK's FTSE 100. However, this…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why are investors flooding into IAG shares this week?

In the last week, investors have been snapping up IAG shares like there's no tomorrow. What could have sparked the…

Read more »