Thinking of buying the Ocado share price? Read this first

Shares in Ocado Group plc (LON: OCDO) have surged over the past year. But before you buy in, there are some things you should be aware of, says Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last week, rumours started to spread that high street retail stalwart Marks & Spencer is planning to roll out a new food delivery service, supported by Ocado (LSE: OCDO). 

This could be the latest in a string of deals Ocado has signed with retailers around the world who are looking to improve their internet offering as consumers increasingly move online to do their shopping.

These deals have helped push the Ocado share price to new heights with the stock hitting an all-time high of 1,133p in July last year. Although it has since given up some of these gains, it’s still vastly outperforming the Footsie 100. Indeed, over the past 12 months, the stock has smashed the UK’s leading blue-chip index by just over 100%.

However, if you want to join the party and buy into the Ocado growth story, there are several things I think you should be aware of first.

Future growth

The first point I think investors should be aware of before buying the Ocado share price is that this is very much a future growth story. 

While the company has signed some potentially game-changing agreements over the past 24 months, it’s still miles away from profitability. The City is not expecting any kind of profit for the next two years, and I don’t expect the business to become self-sufficient anytime soon.

Takeover potential

Secondly, Ocado has often been touted as a possible takeover target, thanks to its unique robotic technology. 

It has been speculated that Marks & Spencer could be interested in buying the retailer’s food delivery operations, although this isn’t realistic because the high street retail giant already has debt equal to 2.75 times earnings, (net debt of £1.6bn) and buying Ocado could cost as much as £6bn.

Other companies with deeper pockets might be interested. But after the recent share price rally, Ocado isn’t cheap, and the new price tag is almost certain to have discouraged bidders.

Show us the money

Finally, as I’ve noted above, Ocado isn’t expected to report a profit for the next few years, and this makes it hard to value the business.

Ever since it first hit the market, the group has struggled to generate enough cash to keep the lights on. Thanks to investor support, management has been able to raise enough to maintain operations, £800m over the past 10 years to be exact.

And even though it has signed some lucrative deals over the past 24 months, cash generated from these agreements is projected to be limited. The biggest deal is with US retailer Kroger and it will order 20 depots from Ocado over the next three years. This could generate as much as £250m in free cash flow per annum for the company, which is entitled to a certain percentage of Kroger’s online sales fulfilled in the depots. That’s not a particularly attractive rate of return on the current market valuation of £6bn.

The bottom line

So overall, after doubling in the space of the year, the Ocado share price might look attractive, but after considering the above, it seems to me as if there’s plenty of hope already built into the share price at this level.

For the share price to move higher, the company needs to go beyond what it achieved in 2018. That might not be possible.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 passive income stocks tipped to soar 41% (or more) by 2027

One of these shares offering passive income is trading at a massive 79% discount to where City analysts think it…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

171,885 shares of this FTSE dividend star pays an income equal to the State Pension

Zaven Boyrazian calculates how many shares investors would have to buy to generate enough income to match the UK State…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

The recent dramatic fall in the value of this FTSE 100 stock makes James Beard think it’s a stock to…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
US Stock

This S&P 500 company’s making a huge bet on itself

Salesforce is taking on debt to fund share buybacks. Another S&P 500 company has been doing this in recent years…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Investing Articles

How big does an ISA need to be to target a £10,000 monthly second income?

Zaven Boyrazian explores how big an ISA needs to be to earn a chunky tax-free second income in 2026, and…

Read more »

Investing Articles

Should I dump my Lloyds shares before markets crash?

Lloyds shares have held reasonably steady during the recent bout of stock market volatility but some investors may be wondering…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Amid a volatile US stock market, here’s Warren Buffett’s advice

US stock market sentiment looks increasingly fragile, our writer reckons. So he's trying to learn from Warren Buffett and get…

Read more »