Greggs has beaten the market but I’d still stay away

Greggs plc (LON: GRG) has bucked the trend of the high street but market overreactions may be the reason.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE might have recovered slightly but we are still in bear market territory, so it’s interesting to see the companies that have done well. These are the five best performing shares over the last six months for the largest 350 companies listed on the London Stock Exchange.

  1. Greggs up 65.6%
  2. BTG up 59.4%
  3. Acacia Mining up 59.4%
  4. Dunelm up 38.9%
  5. Telecom Plus up 37.5%

The performance of the FTSE 350 index over this time was nearly -11% so these companies have done exceptionally well. Greggs (LSE:GRG) dominates the list but slightly benefits from its price being severely depressed at nearly a two-year low six months ago.

On a roll

The outlook for Greggs was bleakest in May following a profit warning which suggested the company was struggling along with the rest of the high street. However on July 31, it released its interim results reporting on a “resilient performance” with profits likely to be similar to 2017. This started the reversal of the share price decline. 

It achieved these positive result by moving to a ‘healthier’ food offering, which was popular in the hot weather conditions. This provided investors with some relief following the lowered profit expectations from May but it did not indicate a vast improvement in performance. Some institutional buyers clearly noticed that the selling had been overdone and there was some big buying in the run-up to the results. 

In the October trading update, the company reported improved like-for-like trading, but profits still expected to be in line with lowered expectations from May. Then in November the company acknowledged that as a result of stronger like-for-like trading, profits were back on track would be ahead of expectations. This was revised upwards further in January.

Recipe for success

There are several reasons for Greggs success. Some of this was making up lost ground following the poor outlook given in May. This can be seen as the share price didn’t actually hit new highs until January even though there had been months of good news. Crucially two things helped it. Firstly, despite poor high street performance, there are still a lot of people who work in towns who don’t change their eating habits or visits to Greggs just because they’re now shopping online more. And perhaps more importantly, the company responded well to a challenging consumer backdrop. It released new healthier/vegan products that were well received by the public.

Value for money

Investors that were familiar with the company noticed that the profits reported in July meant that the profit warning in May showed only a blip in trading that affected the share price but not the long term outlook. Some big institutions obviously felt the selling was overdone as they bought heavily before the results when the price-to-earnings ratio (P/E) was around 15. Institutional buying has a big impact on the share price because it reduces share availability by hoovering up the unwanted shares in large volumes. This forces the price higher, so institutional buys are worth paying attention to.

Full-year expectations are slightly ahead of the start of the year, however the price is 14% higher than the previous all-time high. This suggests the recovery is now priced in or even overdone. The P/E is 21.5, the top end of the usual range for Greggs, os it isn’t a company that I’d be looking to buy at this time.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Robert Faulkner has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s what dividend forecasts could do for the BP share price in the next three years

I can understand why the BP share price is low, as oil's increasingly seen as evil. But BP's a cash…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

This FTSE 100 Dividend Aristocrat is on sale now

Stephen Wright thinks Croda International’s impressive dividend record means it could be the best FTSE 100 stock to add to…

Read more »

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »

Investing Articles

Here’s how many Aviva shares I’d need for £1,000 a year in passive income

Our writer has been buying shares of this FTSE 100 insurer, but how many would he need to aim for…

Read more »

Female Doctor In White Coat Having Meeting With Woman Patient In Office
Investing Articles

1 incredible growth stock I can’t find on the FTSE 100

The FTSE 100 offers us a lot of interesting investment opportunities, but there's not much in the way of traditional…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

With an £8K lump sum, I could create an annual second income worth £5,347

This Fool explains how a second income is achievable by using a lump sum, investing in stocks, and the magic…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BT share price in the next 3 years

With the BT share price down so low, the dividend looks very nice indeed. The company's debt is off-putting, though.…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

28% revenue growth per year and down over 20% in price! Should I invest in this niche FTSE 250 company?

Oliver says this FTSE 250 company has done an excellent job bringing auctioning into the modern world. Will he invest…

Read more »