Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Time to buy or sell growth stock Boohoo after today’s news?

Online star Boohoo Group plc (LON:BOO) falls despite releasing some impressive numbers. What should Foolish investors do now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Manchester-based fast fashion e-tailer Boohoo Group (LSE: BOO) became the latest retailer to report on recent trading this morning, including the all-important festive period. Like peer ASOS, however, a retreating share price would indicate that the market was expecting more, even if most companies would kill for the sort of numbers being mentioned.

Should Foolish investors regard this reaction as an opportunity or a warning?

Revenues and margins soar

Let’s check those figures first. The Boohoo eponymous brand generated £163.5m in sales over the period, bringing year-to-date revenue to £372.5m — a rise of 15%. Rising star PrettyLittleThing did even better, almost doubling revenue to £144.2m and achieving total sales of £312.8m for the financial year so far.

While starting from a far lower base, acquisition Nasty Gal — purchased by Boohoo back in 2017 — was no slouch either, raising £20.6m over the period and £38.3m in the year-to-date (a rise of 89%).

All told, group revenue growth of 44% (or 43% once foreign exchange fluctuations are taken into account) to £328.2m was achieved over the four months to the end of December — seriously impressive stuff.

Perhaps most importantly for those who have been following/holding Boohoo for some time, however, was the fact that all three brands also showed an improvement in gross margins. As a result, group gross margin rose 1.7% (to 54.2%) over the reporting period. 

Encouraged by these figures, AIM-listed Boohoo remarked that group revenue growth for the full year to the end of February is now expected to be higher than previously expected (38% to 43%) and somewhere between 43% to 45%. Earnings margins were also tightened to between 9.25% to 9.75% from 9% to 10%.

Given the pessimism that surrounds the retail sector at the current time, these numbers are clearly very positive. So, why has the stock lost well over 8% in value since the markets opened?

Valuation concerns

Boohoo’s shareholders endured a rollercoaster 2018, with the stock rising and falling like a yo-yo over a trading range of between 141p and 244p. While some of this was related to the aforementioned concerns over declining margins, worries over a Brexit-induced reduction in consumer confidence and the company’s sky-high valuation surely contributed. It was the latter that forced my hand back at the start of October when I reluctantly sold my own holding and looked for value elsewhere. When consistently great trading is greeted with a collective shrug, it implies many are doing the same.

To be clear, I think there’s still an awful lot to like about Boohoo. 

While the UK remains its main market, the pace of growth in other regions, particularly the US, has been nothing short of superb. Revenues in the latter grew 75% in the 10 months to the end of September, highlighting just how much potential there is for the company beyond these shores. In addition to this, the company continues to possess a rock-solid balance sheet with a net cash position of £189m (almost 50% higher than at the start of 2018).

Nevertheless, Boohoo’s valuation (48 times expected earnings before this morning) has become increasingly uncomfortable if, like me, you’re concerned by the possibility of a slowdown in the economy in 2019. And no company is worth buying for any price, regardless of how good it is.

On a long-term view, I fully expect Boohoo to continue performing for shareholders. For now, however, I’m happy to stay away. 

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »

Investing Articles

Will the soaring BP share price surge 88% in 2026?

BP's share price has risen by double-digit percentages in 2025 -- and some analysts think even greater gains could be…

Read more »

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Here’s what £5,000 put into HSBC shares in January would be worth now!

Would someone who bought HSBC shares back in January now be sitting on a paper profit or loss? Christopher Ruane…

Read more »

Percy Pig Ocado van outside distribution centre
Investing Articles

Down 91%, is there any hope left for Ocado shares?

Down 91% in five years, is the writing on the wall for Ocado shares? Our writer doesn't necessarily think so…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

It’s the most popular UK stock in 2025 but hasn’t grown in 5 years! What’s going on?

Harvey Jones is baffled by the sheer popularity of this UK stock. Its shares have hardly grown in recent years…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

How much do you need in a FTSE 250 portfolio to target £2,147 in monthly income?

Jon Smith runs through the steps needed to build up a generous dividend portfolio and outlines why the FTSE 250…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

2 stocks I wouldn’t touch with a bargepole today in my ISA and SIPP

The following two stocks have a history of being incredibly popular with retail investors. So why is this writer avoiding…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

£10,000 to invest? I asked ChatGPT if it would work harder in a Stocks and Shares ISA or SIPP and it said…

Harvey Jones calls on artificial intelligence to exmaine whether it makes more sense to invest for retirement inside a Stocks…

Read more »