Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Big 8% dividend makes the Saga share price look tempting to me

Shares in over-50s holiday specialist Saga plc (LON: SAGA) have slumped, but I reckon they’re looking cheap now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These cold winter months are when people’s thoughts turn to sunshine and where next year’s holidays might be. At least, they usually are, but economic uncertainty and the catastrophic way Brexit is turning out are making a lot of us think again.

And with the pound fetching so few euros or dollars right now, many will be rejecting an overseas holiday completely and deciding to hunker down on these shores. And that really isn’t helping the fortunes of holiday companies at all — but it could mean bargains for investors.

Big dividend

Our worsening outlook has led to a 28% slump in the Saga (LSE: SAGA) share price since a 2018 peak in October, and that’s on top of a big slide around this time last year that’s resulted in a two-year fall of 46%.

This, I reckon, illustrates the growing divide between short-term and long-term investors. When individual sectors are facing downward pressure, those with a short-term outlook (often, ironically, the big institutions who should know better) will sell out just to be on the safe side. But that can provide rich pickings for long-term investors looking for the best in the sector, and Saga looks like one to me.

At the interim stage, debt did look a bit high, and debt can be a killer during poor times. At £430m, net debt stood at 1.77 times trading EBITDA. But that was down a little, which the firm put down to its “highly cash generative model,” which it sees as strong enough to maintain its dividend.

And that dividend is what attracts me most, with forecast yields exceeding 8% at the moment. There’s a fall in earnings of 4% forecast for the full year, but the dividend would be covered around 1.5 times. And as long as debt remains stable, I think the dividend will be safe.

Saga also caters to a relatively wealthy market segment in the over-50s, and I’m seeing a solid underlying business which I think should be able to see out a couple of tougher years comfortably.

Another bargain?

Shares in Thomas Cook Group (LSE: TCG) have crashed even further, dropping more than 75% so far in 2018, so is that an even better bargain?

Thomas Cook’s problems seem to be more direct, with a couple of profit warnings from the company itself leading to a reported loss for the year ended September and the suspension of the dividend for the year.

Although there’s a return to a reasonable profit forecast for 2019, analysts are only expecting a 0.6% dividend yield. And if this were only a one-year earnings blip from an otherwise healthy company, I’d want to see enough cash for it to at least keep some level of dividend going.

At 30 September, Thomas Cook’s debt had soared to £389m (from £40m a year previously). The firm says “we are confident that we will make good progress reducing net debt over the next few years,” but I see one disadvantage for Thomas Cook that Saga doesn’t suffer.

It caters to a more competitive part of the market, targeting young people and families for whom price is very important.

A forward P/E of only around 3.5 could signal an oversold bargain — or a company that’s in serious underlying trouble. I’d go for Saga.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »