Can FTSE 100 champ Ocado trash the Sainsburys share price?

Ocado Group plc (LON: OCDO) shares have finally come good this year, but can they keep beating FTSE 100 (INDEXFTSE: UKX) rival J Sainsbury plc (LON: SBRY)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Small-cap investing guru Jim Slater once said that “elephants don’t gallop,” meaning that small companies can have far more potential for share price growth than FTSE 100 giants.

But if you think that means growth investors should steer clear of the FTSE 100, just look at what’s happened to Ocado Group (LSE: OCDO) this year. After slowly declining for years, the retail technology specialist’s shares have almost trebled in value in the past 12 months.

It did take a long time to get to here, and it was almost three years after Ocado’s IPO before the share price managed to get above the flotation price and stay there. And that’s more support for my rule of thumb to never buy at an IPO.

Sustainability

But is today’s price level sustainable? I don’t think so, at least not in the medium term. The big problem I see is that, despite having reached a market cap of £5.8bn and been propelled into the FTSE 100, Ocado is still a “jam tomorrow company” and is still valued on its hopes for big future profits.

Right now, analysts are predicting losses for this year and next, and hopes appear to be pinned on Ocado’s expansion potential. But as my Motley Fool colleague Roland Head points out, that expansion comes with serious capital investment obligations.

And seeing Ocado as a technologist rather than a groceries retailer? Wasn’t that kind of thinking behind the dotcom boom and bust? I still see Ocado as really just a different kind of retailer, but its volumes are way behind the big operators in the groceries business.

Do Ocado’s warehousing software systems warrant a £5.8bn market cap? I don’t see it.

A supermarket bargain?

I confess I’m not too taken by the UK’s listed supermarket chains either, though J Sainsbury (LSE: SBRY) shares do look reasonable value to me at the moment — at least on fundamentals.

After four years of declining earnings, caused by a number of challenges including the belt-tightening of our economic austerity and the growing competition from Lidl and Aldi, Sainsbury is expected to see flat earnings this year. And analysts have EPS growth on the cards for 2019 and 2020, albeit very modest at 1% and 3% respectively.

Dividend yields look reasonable too, with 3.3% indicated for this year, rising to 3.7% by 2020. And those payments would be close to twice covered by earnings.

On those measures, forward P/E multiples of a little over 14, in line with the FTSE 100 long-term average, look fair enough to me.

Rapid change

But what puts me off Sainsbury is that this is still a rapidly changing sector, and while Aldi and Lidl have relatively small market shares, they’re expanding fast, while the big players are struggling to avoid closing stores.

The planned merger between Sainsbury and Asda, if it goes ahead, looks set to change the groceries retail scene significantly too. And though I think it’s a good move for both parties, it is a reactive move aimed at helping offset the cost pressures of competition rather than a proactive growth move.

While I don’t think an investment in Sainsbury’s would be a disaster, I see far more attractive opportunities elsewhere in our beleaguered FTSE 100 right now.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »

Snowing on Jubilee Gardens in London at dusk
Value Shares

Is it time to consider buying this FTSE 250 Christmas turkey?

With its share price falling by more than half since December 2024, James Beard considers the prospects for the worst-performing…

Read more »