Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I think these former market darlings now offer amazing value

These two once-hot stocks have fallen heavily, but Paul Summers thinks they’re now very much in the ‘buy’ zone.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Contrarian investing isn’t for the faint-hearted. Finding a company that looks sufficiently unloved isn’t hard, but it’s having the conviction and patience to hang on even if its stock continues to fall that’s the real challenge, particularly when markets are already pretty volatile.   

So long as you are capable of adopting a buy-and-hold mindset, however, I think there are plenty of bargains beginning to appear on the market, some as a result of their own failings, others on the back of general investor jitters.  

Not so super

Clothing retailer Superdry (LSE: SDRY) is starting to look like a great value play. Once loved by investors, stock in the Cheltenham-headquartered business has fallen an astonishing 63% since the start of the year. A recent profit warning, blamed on lower sales of knits and coats following the exceptional weather we experienced over the summer, coupled with a surprise £8m in foreign exchange costs, has only served to heap more pressure on management. The weather issue can be excused as a temporary blip, but the exchange one, on the other hand, just looks careless.

There might be cause for optimism, however. News that founder and major shareholder Julian Dunkerton, dissatisfied with the current strategy, is keen to return to the company only months after leaving its board could be enough to halt the share price slide. 

Shares in Superdry currently change hands for just under 9 times forecast earnings for the current financial year — a lot less than industry peers such as Ted Baker. There’s a yield of 4.4% and payouts look very secure, at least for now. 

The company next reports to the market on 8 November in the form of a pre-close trading update. Of course, it’s pretty much impossible to say where the shares are headed over the short term, but my guess is that the market is already beginning to price in the possibility of more bad news. As such, any hint that things aren’t quite as bad as presumed could see a serious rebound in the stock. 

Grounded…for now

The retail sector isn’t the only unloved part of the market right now. Ongoing concerns over Brexit combined with the high price of oil has led to a huge sell-off in airline stocks over the last few months. One victim has been FTSE 250 constituent Wizz Air (LSE: WIZZ).

Closing just under the 3,800p mark back in mid-July, the stock has nosedived 34% in the months since. This leaves it on a P/E of 12 — cheaper than Ryanair but more expensive than easyJet. Given the growth on offer (Wizz has a PEG ratio of just 0.72 in the current financial year), the company is once again grabbing my attention.

Wizz also has a lot of the hallmarks of a quality business — consistently high returns on capital, decent operating margins and a huge net cash position (equivalent to roughly half its market cap).

That’s not to say the largest low-cost airline in Central and Eastern Europe ticks all the boxes. For those more concerned with generating income, IAG or easyJet are probably better options. They yield 4.5% and 5.4% respectively while the Geneva-based business doesn’t return any cash to its owners.  

Wizz reports its half-year results for the six months to 30 September on 7 November. Should markets have stabilised by then, I wouldn’t be surprised to see the stock begin to attract buyers.  

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Superdry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »