4 ways to be a less emotional investor

From Brexit to trade wars, there always seems to be something for investors to worry about. Paul Summers offers some solutions.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With Brexit less than six months away, it’s understandable if many people are growing increasingly skittish about what our forthcoming EU departure will do to the value of their portfolios. Uncertainty is, and always will be, hated by market participants.

With this in mind, let’s look at what steps we can take to keep our heads as well as to be expected – not just during crises but on a day-to-day basis.

1. Recognise you’re human

When we buy shares in a company, we hope they will rise in value. When we sell, we are pessimistic on its future (or more optimistic about the prospects of a different business we’re wanting to switch to). Emotion precedes every action in the markets, even when they’re behaving themselves.

And when they don’t, our fallibility is highlighted even more. The idea of remaining ice cool when markets plummet sounds great in theory (and easy to do when we’re in the longest bull market in history) but managing this in practice is very difficult indeed. Bear in mind that many who started investing in 2009 or later have little experience of severe turbulence. 

So, rather than deny how emotional investing can be, it’s surely better to regard managing ourselves as important as picking the right stocks from the outset.

2. Remember your financial goals

It’s easy to forget why you’re invested when your portfolio dips by a few percent in a single day, let alone when there’s a looming political event ahead of us. 

That’s the rub with investing: there is always something to worry about. That doesn’t mean you should.

If you’re growing your wealth for a retirement that’s still decades away, you don’t need to worry. In fact, if you’re investing for five years rather than five weeks, you don’t need to worry. 

You see, equities have outperformed every other asset class over the long term. So, the longer you retain your shares, the greater your chances of emerging richer from your stock market journey.

Resist checking your portfolio every day and sleep easy. 

3. Get diversified

The benefits of running a concentrated portfolio aren’t hard to fathom. Just pick the right shares and get rich quick.

While theoretically possible, you probably don’t need me to tell you that selecting only winners is very unlikely. Unless you’re a robot, it’s also a recipe for a stressful life. 

It’s far easier to keep your nerve when you aren’t over-invested in any company. If one (or a few of them) fail or experience a sticky patch, the others should be able to take the strain. 

Reduce the chances of your emotions getting the better of you by holding a group of stocks diversified by geography and industry. 

4. Invest regularly

Staggering your investments over a period of time rather than in a single transaction is never a bad idea. It allows you to buy more of something when it’s cheap and less of something when it’s expensive, usually at very cheap commissions (£1-ish). 

But pound cost averaging, to give this process its technical name, also helps preserve your sanity.

While investing at market peaks can still make someone rich over many years, the misery endured from seeing their portfolio covered in red could be enough to convince him/her that investing just isn’t for them. Don’t let this be you.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Paul Summers has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

Here’s what could be in store for the IAG share price in May

Jon Smith explains why May could be a big month for the IAG share price and shares reasons why he…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
Investing Articles

FTSE 100 stocks are back in fashion! Here are 2 to consider buying today

The FTSE 100 has been on fine form this year. Here this Fool explores two stocks he reckons could be…

Read more »

Investing Articles

NatWest shares are up over 65% and still look cheap as chips!

NatWest shares have been on a tear in recent months but still look like they've more to give. At least,…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The Shell share price gains after bumper Q1! Have I missed my chance?

The Shell share price made moderate gains on 2 May after the energy giant smashed profit estimates by 18.5%. Dr…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

1 market-beating investment trust for a Stocks and Shares ISA

Stocks and Shares ISAs are great investment vehicles to help boost gains. Here's one stock this Fool wants to add…

Read more »

Investing Articles

Below £5, are Aviva shares the best bargain on the FTSE 100?

This Fool thinks that at their current price Aviva shares are a steal. Here he details why he'd add the…

Read more »

Investing Articles

The Vodafone share price is getting cheaper. I’d still avoid it like the plague!

The Vodafone share price is below 70p. Even so, this Fool wouldn't invest in the stock today. Here he breaks…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Below 1.4p, is this penny stock one helluva bargain?

Our writer considers whether the discovery of helium in Tanzania will transform the fortunes of this popular penny stock and…

Read more »