Why this 7% dividend stock should be a better buy than Debenhams

Roland Head highlights one of his top retail buys and gives his verdict on the latest update from Debenhams plc (LON:DEB).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Debenhams (LSE: DEB) share price fell by about 10% on Tuesday, after the firm issued its third profit warning this year. The shares have now fallen by almost 50% since the start of the year.

When I last wrote about Debenhams in April, I warned that there could be worse to come. Unfortunately today’s update confirms that I was right to be worried.

Sales continued to fall during the third quarter and were 1.6% lower than during the same period last year. Like-for-like sales fell by 1.7%, which was only a slight improvement on the 2.2% LFL decline seen during H1.

Pre-tax profit for the current year is now expected to be £35m-£40m, compared to market forecasts of £50m. Net debt is now expected to be at the top end of previous guidance, at £320m. That’s too high, in my view, but I don’t think it’s the company’s biggest problem.

This is the problem

In April, Sergio Bucher, Debenhams’ newish chief executive said that the group’s website is its biggest and fastest-growing store, with 150m annual visits and annualised sales of nearly £250m. That’s nearly 10% of total group revenue.

This growth continued during the third quarter, when digital sales rose by 16%. Unfortunately, this success highlights the group’s biggest problem — its bricks and mortar stores.

These large-format department stores have an average remaining lease length of 18 years, according to the firm. In my opinion they are too large and too expensive. I suspect some may be unprofitable. But exiting from such long leases will be very expensive.

The company says it’s trialling new-format stores that are delivering higher sales densities and require less discounting. But refitting stores comes at a cost. The firm is now trying to “reduce rollout costs while capturing the majority of expected benefits”.

Keep selling

In my view, Debenhams could still have further to fall. Another dividend cut seems likely to me. I also believe that some kind of financial restructuring may be needed to enable the group to close some stores.

For equity holders, I believe the risks are too high. I’d rate the shares as a sell.

One retailer I would buy

One retail stock I do own is Bonmarche Holdings (LSE: BON). This small-cap firm specialises in affordable womenswear “in a wide range of sizes” for “mature women”.

Sales at this niche retailer have been under pressure and fell by 2.1% to £186m during the year to 1 April. However, tight control on costs helped to lift the group’s underlying pre-tax profit by 27% to £8m.

One bright area is online sales which rose by 34.5% last year, and now account for 9.5% of all sales. This increase helped to offset a 4.5% fall in like-for-like sales in the firm’s stores.

Cash generation also improved, thanks to a reduction in stock levels. Cash generated from operations rose from £9.5m to £10.6m last year. The group ended the year with a net cash balance of £4.3m, and was able to increase the dividend by 8.5% to 7.75p per share.

I’d keep buying

Bonmarche is still something of a turnaround situation. But chief executive Helen Connolly expects to report “further progress for the business” this year.

With the shares trading on 7.3 times forecast earnings and offering a 7% dividend yield, I rate Bonmarche as a buy.

Roland Head owns shares of Bonmarche. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Down 15%, are Lloyds shares simply too cheap to miss now?

Have the wheels come off the long-term growth story for Lloyds Bank shares, or are they dipping into bargain territory…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »