1 FTSE 250 dividend stock I’d buy for my ISA and one I’d sell

International expansion should drive dividend growth at this FTSE 250 (INDEXFTSE: MCX) income champion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in casino operator Rank (LSE: RNK) are diving today after the company reported flat revenue growth for the 40 weeks to Sunday.

Specifically, while the group saw double-digit growth at its online business during the period under review, revenues at the casino and bingo businesses declined 3% and 2%, respectively.

Rank’s Grosvenor casino and Mecca bingo venues have been impacted by “weaker than expected” visits “compounded” by two periods of cold weather. Unfortunately, it seems trading has only deteriorated further as 2018 has progressed. 

During the last 13 weeks, Grosvenor’s revenue has declined 9%, as the slowdown has been “exacerbated by a negative contribution from its VIP players.

The one bright spot in the trading update is the reported growth at its digital arm. UK online revenue rose 17% on a like-for-like basis for the 40-week period.

Sharpe contrast 

Rank’s performance contrasts sharply with that of its larger international peer William Hill (LSE: WMH). 

At the end of February, William Hill posted an underlying pre-tax profit of £225m for 2017, up 19% year-on-year as net revenues increased 7% to £1.7bn. Like Rank, William Hill’s brick & mortar stores suffered while its online business flourished, although the decline in sales at betting stores for the period was only 1%. Meanwhile, net revenues at its online business, which is predominantly in the UK and Europe, rose 13%.

Based on these growth figures, it looks to me as if William Hill is a better investment than Rank. That  said, William Hill is not without its own problems. 

The company is still waiting on the outcome of the UK government’s review of fixed odds terminals. The Gambling Commission has recommended setting the maximum stake for these terminals at £30, significantly above the worst-case scenario figure of £2 that anti-gambling campaigners have called for. But until the government announces its final decision on the matter, the outlook for William Hill and its peers remains uncertain.

Still, I believe that the company should be able to offset any negative impacts from a lower stake limit by cutting costs and expanding its online division both in the UK and abroad. 

For example, the group’s US business — where it’s a leader in the sports betting market — reported adjusted operating profit growth of 24% for the 52 weeks to 26 December 2017.

Dividend growth 

If the company can continue on its growth trajectory, then I believe it’s a much better income investment than Rank. At the end of February, William Hill hiked its full-year dividend per share by 6% to 13.2p, in line with the policy to pay out approximately 50% of underlying earnings.

This increase means the shares are now yielding 4.2%, compared to Rank’s 4%. What’s more, Rank’s problems indicate to me that the firm will struggle to grow its payout in the years ahead, while William Hill, with its fast-growing international business, seems to have a much brighter dividend growth outlook.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »